Praxis Marketing Education (5561)

What Is on the Marketing Praxis Test?

The Praxis 5561 test examines a candidate's knowledge of the core foundations necessary to teach marketing education in a classroom setting. The exam covers eight major content categories: Marketing Education Programs; General Business Principles; Marketing-Information Management and Planning; Channel Management; Pricing; Product/Service Management; Promotion; and Personal Selling. The test sections are not equal, and so each will make up a different percentage of exam questions. Details about each content category are given below. The Marketing Praxis exam is administered on a computer and contains 120 selected-response questions. Test-takers are given two hours to complete the exam.

Marketing Education Programs

This content category of the Marketing Praxis test focuses on program perspectives, cooperative education programs, and professional development. Candidates will be tested on their knowledge of different types of program evaluations, the different responsibilities employers and employees have, and how one may advance in their marketing career. This category contains about 17 questions and makes up 14% of the exam.

General Business Principals

In this exam section, candidates are required to have an understanding of finance and economics, business law, and management and communication. This includes topics such as supply and demand, the legalities of owning a business, and how to communicate and strategically manage an entire team. This content category of the Marketing Praxis test has about 17 questions and makes up 14% of the exam.

Marketing-Information Management and Planning

The third content category of the Praxis 5561 test covers planning and research strategies. Candidates will be examined on their knowledge of data compilation, data analysis, and market planning. This category contains about 17 questions and makes up approximately 14% of the exam.

Channel Management

For this exam content category, candidates are required to have a thorough knowledge of inventory management, distribution methods, and channel communications. This category makes up 10% of the Marketing Praxis test, and includes approximately 12 questions.

Pricing

The Praxis Marketing Education exam mandates that candidates understand pricing in marketing. This includes the role of pricing, different types of pricing systems, and how processes such as discounts and mark ups work. This content category has about 14 questions and makes up 12% of the exam.

Product/Service Management

This content category of the Marketing Praxis exam is all about the product. Candidates must understand what the life cycle of a product looks like, how product development occurs, and strategies for managing quality assurance concerns should they arise. Candidates will also be tested on their knowledge concerning product branding and positioning. This category has about 14 questions, making up approximately 12% of the total exam.

Promotion

In this section of the Praxis 5561 exam, candidates are required to understand the role of promotion in marketing. This includes advertising and trends, public relations, and sales promotions. This category makes up around 14% of the exam, meaning test-takers will have about 17 questions to answer.

Personal Selling

The final content category of the Marketing Praxis test evaluates a candidate's knowledge concerning the aspects and means of personal selling. Candidates will be examined on their knowledge of sales force managing systems, as well as trends in regards to personal selling. This content category contains about 12 questions and makes up approximately 10% of the exam.