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American InterContinental University

MBA in Marketing

American InterContinental University Online's Master of Business Administration in Marketing program is designed to prepare students to work in the marketing field. Learn more about AIU Online's Master of Business Administration in Marketing program here.

Official Program Name:

Master of Business Administration in Marketing

School Offering Program:

American InterContinental University

Degree Level:


Program Prerequisites:

Students must already have their high school diploma or the equivalent before they can enroll in this program.

Program Description:

AIU Online's Master of Business Administration in Marketing program includes a part-time option. It is designed to be completed in as few as ten months, although students can choose to take more time to complete this program. Through specialization courses, students have the opportunity to learn about research methods in marketing, including how to implement and analyze such research, and international marketing issues. Students also have the chance to learn about micro and macroeconomics, financing options for international businesses, the role decision making plays in aspects of business, leadership, ethics, strategic management, and product strategies.

Learning Format:


Total Credits Required:

48 credits

Financial Aid:

American InterContinental University's students may be eligible for various financial aid options, including federal grants; military aid; and federal, state, and private lending programs. Interested students should complete the FAFSA and will then have the opportunity to work with one of American InterContinental University's Financial Aid Advisors.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for a Master of Business Administration in Marketing:

Program and course requirements are subject to change. Contact American InterContinental University to confirm the most accurate information before enrolling in a program. Some courses and programs may not be available at all campuses. Students who enroll in the part-time option may take courses in a different sequence than those in the full-time option.

Specialization Courses

  • MKT 655: Research Methods in Marketing (6 credits)
  • MKT 660: International Marketing (6 credits)

Business Core Courses

  • BUS 610: Economics for the Global Manager (6 credits)
  • FIN 630: Global Financial Management (6 credits)
  • MGT 600: Business Research and Decision Making (6 credits)
  • MGT 615: Leadership & Ethics for Managers (6 credits)
  • MGT 680: Strategic Management (6 credits)
  • MKT 640: A Managerial Approach to Marketing (6 credits)

Post-Graduation Opportunities

Career Paths:

Graduates of AIU Online's Master of Business Administration in Marketing program may be able to pursue employment in the marketing field, possibly on a national or international level. Their work might include selling products or services.

Positions that graduates might be able to seek include:

  • Advertising manager
  • Marketing manager
  • Marketing specialist
  • Public relations manager