Ashford University
Navigate

BA in eMarketing

Ashford University's Bachelor of Arts in eMarketing program is designed to deliver a broad education in several business disciplines while emphasizing online marketing, promotions, and advertising strategies. Learn more about this online bachelor's program here.

Official Program Name:

Bachelor of Arts in eMarketing

School Offering Program:

Ashford University

Degree Level:

Bachelor's

Forbes School of Business & Technology

Program Prerequisites:

Strong communication, organizational, and interpersonal skills are helpful for prospective students of Ashford University's Bachelor of Arts in eMarketing program. Applicants to Ashford University's programs should be at least 22 years old.

Program Description:

The curriculum of the Bachelor of Arts in eMarketing program at the Forbes School of Business & Technologyâ„¢ at Ashford University focuses on helping students gain an understanding of business strategies and operations, marketing principles, and various Internet business perspectives. Topics covered in program coursework include marketing decision making processes, advertising practices, product and service marketing strategies, global marketing techniques, electronic commerce practices, and various online marketing tools. Students also study management principles, accounting, microeconomics, statistics, and consumer behavior. In a final capstone course, students apply what they have learned throughout the program to the development of their own Internet marketing plan.

Learning Format:

Online

Program Length:

120 credit hours.

Financial Aid:

Ashford University offers students several payment options, including cash plans, employer tuition reimbursement, direct employer billing, and military tuition assistance. Qualifying students may be eligible for financial aid.

Certain degree programs may not be available in all states.

For more information about on-time completion rates, the median loan debt of students who completed each program, and other important information, please visit:

http://ashforddisclosures.com/

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

Still Have Questions?

Complete this form to request more info and get your answers and advice.

Required Courses for a Bachelor of Arts in eMarketing:

Program and course requirements are subject to change. Contact Ashford University to confirm the most accurate information before enrolling in a program.

  • MGT 330:Management for Organizations (3 credits)
  • CGD 218: Visual Literacy in Business (3 credits)
  • BUS 311: Business Law I (3 credits)
  • ECO 204: Principles of Microeconomics (3 credits)
  • ACC 205: Principles of Accounting I (3 credits)
  • BUS 308: Statistics for Managers (3 credits)
  • BUS 330: Principles of Marketing (3 credits)
  • BUS 317: Introduction to Advertising (3 credits)
  • BUS 336: Marketing Strategy (3 credits)
  • BUS 350: Consumer Behavior (3 credits)
  • BUS 339: Marketing Research (3 credits)
  • BUS 343: International Marketing (3 credits)
  • BUS 352: e-Business (3 credits)
  • BUS 455: Internet and Social Media Marketing (3 credits)
  • BUS 497: e-Marketing Capstone (3 credits)
  • General Education Courses (52 credits)
  • Electives (26 credits)

Certain degree programs may not be available in all states.

For more information about on-time completion rates, the median loan debt of students who completed each program, and other important information, please visit:

http://ashforddisclosures.com/

Post-Graduation Opportunities

Furthering Your Education:

While completion of Ashford University's Bachelor of Arts in eMarketing program could qualify graduates for entry-level positions, some might wish to enter a master's degree program. A graduate degree program could not only help to further develop one's skills but could also lead to career advancement to management or executive positions.

Master's degrees that graduates could pursue include, but are not limited to:

  • Master of Arts in Marketing
  • Master of Arts in Communication Arts
  • Master of Arts in Advertising and Public Relations

Career Paths:

Graduates of Ashford University's Bachelor of Arts in eMarketing program could seek employment in corporate sales and marketing, advertising, public relations, promotions, or product development. They could work in these departments for virtually any type of industry in the public or private sector.

Positions graduates could pursue include:

  • Advertising executive
  • Marketing director
  • Content coordinator
  • PR representative
  • Corporate consultant
  • Political campaign advisor
  • Small-business owner
  • Communications director
  • Media consultant

Certain degree programs may not be available in all states.

For more information about on-time completion rates, the median loan debt of students who completed each program, and other important information, please visit:

http://ashforddisclosures.com/

Get your customized answers

Complete the form below to get program details, start dates, tuition, financial aid information, and much more!