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BS in Marketing

Colorado State University-Global Campus' Bachelor of Science in Marketing program is designed to help students build managerial skills and an understanding of marketing principles and strategies. Read on to find out more about this bachelor's degree program.

Official Program Name:

Bachelor of Science in Marketing

School Offering Program:

Colorado State University-Global Campus

Degree Level:


Program Prerequisites:

Applicants are eligible for admission into a CSU-Global Campus bachelor's degree program if they graduated high school (or earned a GED equivalent) and have completed some college. Applicants with less than 12 transferable semester hours of college credit may complete up to 15 credit hours at CSU-Global in non-degree seeking status and then apply for admission to a bachelor's degree program.

Program Description:

Once enrolled in Colorado State University-Global Campus' Bachelor of Science in Marketing program, students will have the opportunity to learn how to create and implement marketing campaigns, assess consumer markets and recognize marketing trends. Course topics could include distribution processes, merchandising, international marketing strategies, retail pricing and product placement, consumer buying behavior and market analysis. Students might also study media relations, advertising practices, public relations, sales forecasting and leadership principles. In addition, students could apply methods and concepts studied throughout the curriculum in the program's capstone course, which will require them to create their own short- and long-term marketing plan.

Learning Format:


Program Length:

Colorado State University-Global Campus bachelor's degrees require that students successfully complete at least 120 semester hours of credits. CSU-Global works to maximize the amount of credit that can be accepted in transfer and provides students with as many options as possible to earn credits outside of the classroom in order to reduce educational costs and accelerate time to graduation. Applicants are encouraged to transfer as much college credit as possible (up to 90 semester hours may be accepted).

Financial Aid:

Federal financial aid is available to those who qualify in the forms of student loans and grants. CSU-Global students may also be eligible for military and veteran benefits, payment plans, employer reimbursement and scholarships.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for a Bachelor of Science in Marketing:

Marketing Major - 10 Courses (Credit Hours):

  • Applying Leadership Principles (3)
  • Introduction to Marketing (3)
  • Consumer Behavior (3)
  • Promotion and Public Relations (3)
  • Personal Selling and Sales Management (3)
  • International and Multicultural Marketing (3)
  • Retail Marketing / Management (3)
  • Strategic Marketing (3)
  • Market Research (3)
  • Marketing Strategy and Execution (Capstone) (3)

Specialization Areas - Upper Division Courses:

Students may complete a specialization that consists of five (5) upper division courses (15 credits) as a supplement to their program major. Specializations allow students to select a series of courses in a career-relevant field based on professional and personal interests.

Post-Graduation Opportunities

Furthering Your Education:

Once they have completed CSU-Global's Bachelor of Science in Marketing program, graduates could be prepared to continue their studies in a related advanced degree program. Colorado State University-Global Campus offers Master of Science in Management and Master of Science in Organizational Leadership programs that might help graduates further develop their leadership and decision-making skills.

Career Paths:

Graduates of Colorado State University-Global Campus' Bachelor of Science in Marketing program can seek work as marketing, advertising or promotions managers in nearly any type of industry. According to the U.S. Bureau of Labor Statistics (, these fields are predicted to see a 14% growth in employment during the 2010-2020 time period. Additional fields graduates might consider are:

  • Sales
  • Communications
  • Public Relations
  • Project Management
  • Business Management

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