Colorado Technical University

BS in Psychology - Consumer Behavior

Students who want to understand human behavior as well as the motivations of the buying public could benefit from a program such as Colorado Technical University's Bachelor of Science in Psychology with a concentration in Consumer Behavior. Read on for some information about this course of study.

Official Program Name:

Bachelor of Science in Psychology with a concentration in Consumer Behavior

School Offering Program:

Colorado Technical University

Degree Level:


Program Prerequisites:

Candidates for this program should possess excellent interpersonal and decision-making skills as well as the desire to understand consumer behaviors. Applicants to CTU Online's programs should have already earned a high school diploma or equivalent.

Program Description:

CTU Online's Bachelor of Science in Psychology in Consumer Behavior program is designed to impart knowledge of various psychological theories, but it also looks at the ways in which mass media affects society. Enrollees will have opportunities to study marketing and advertising concepts as they relate to human behaviors. Students who successfully complete the program could be able to readily identify the economic conditions that influence consumer spending habits. They should also have an understanding of marketing management strategies and consumer behavior principles.

Learning Format:


Program Length:

182 credits

Financial Aid:

Financial aid is available for those who qualify, and Colorado Technical University's staff help students identify aid options. Aid opportunities include federal grants; military aid; and federal, state, and private lending programs. Financial aid options differ based on the program's learning format.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for a Bachelor of Science in Psychology with a concentration in Consumer Behavior:

Program and course requirements are subject to change. CTU Online to confirm the most accurate information before enrolling in a program.

General Education Courses

  • BIO 110: The Human Body and Wellness (4.5 credits)
  • BIO 112: Lab - Human Body (1.5 credits)
  • ENGL 101: Composition and Critical Thinking (4.5 credits)
  • ENGL 103: Composition: Writing and Research (4.5 credits)
  • ENGL 201: Principles of Professional Writing (4.5 credits)
  • HIST 101: Modern American History: 1950 to the 21st Century (4.5 credits)
  • HUM ELE: Humanities or Social Science Elective (4.5 credits)
  • MATH 102: Introduction to College Math (4.5 credits)
  • MATH 106: Algebra for Business (4.5 credits)
  • PHIL 301: Ethics for Professionals (4.5 credits)
  • PSYC 101: Psychology: Understanding Individuals (4.5 credits)
  • SCI 101: Introduction to the Sciences (4.5 credits)
  • SCI 103: Lab - Science and Technology (4.5 credits)
  • SOCL 120: Sociology: Understanding Groups (4.5 credits)
  • SOCL 340: Diversity in American Life (4.5 credits)
  • UNIV 104: Academic and Career Success or Humanities Elective (4.5 credits)

General Education Elective Choices

  • LITR 201: Literature: A Reflection of Life (4.5 credits)
  • PSYC 201: Human Development (4.5 credits)

Core Courses

  • BHVS 205: Managerial Psychology (4 credits)
  • BHVS 215: Motivation and Emotion (4 credits)
  • BHVS 315: Interpersonal Communications and Dynamics (4 credits)
  • BHVS 316: Psychology and Mass Media (4 credits)
  • BHVS 320: Analytical Reasoning and Presentation of Data (4 credits)
  • BHVS 400: Psychology of Creativity and Ingenuity (4 credits)
  • BHVS 410: Positivist Psychology and Leadership (4 credits)
  • HUMN 400: Psychological Aspects of Cinema (4 credits)
  • ELE: Elective (4 credits)
  • PSYC 125: Historical Perspectives on Modern Psychology (4 credits)
  • PSYC 205: Psychology in the Workplace (Pro-Seminar) (4 credits)
  • PSYC 210: Social Psychology (4 credits)
  • PSYC 310: Organizational Psychology (4 credits)
  • PSYC 315: Biological Foundations of Behavior: The Brain (4 credits)
  • PSYC 320: Theories of Personality (4 credits)
  • PSYC 337: Abnormal Psychology in the Workplace (4 credits)
  • PSYC 355: Learning and Cognition (4 credits)
  • PSYC 360: Psychological Test and Measurement (4 credits)
  • PSYC 446: Applied Psychology Capstone (4 credits)
  • RES 305: Introduction to Social Science Research Methods (4 credits)
  • RES 310: Applied Research Methods in Psychology (4 credits)
  • UNIV 301: Careers in Psychology (4 credits)

Core Elective Choices

  • PSYC 350: Human Sexuality (4 credits)
  • PSYC 405: Psychology of Health and Well-Being in the Workplace (4 credits)

Concentration Courses

  • CB 450: Orientation to the Consumer Behavior Profession (4 credits)
  • CB 455: Marketing Management, Strategy and Research (4 credits)
  • CB 460: Sales and Advertising (4 credits)
  • CB 465: The Psychology of Consumer Economic Behavior (4 credits)
  • CB 470: Consumer Behavior: The Individual (4 credits)
  • CB 475: Consumer Behavior: Groups and Society (4 credits)
  • CB480: Capstone in Consumer Behavior (4 credits)

Post-Graduation Opportunities

Furthering Your Education:

Students who would like to acquire research and college teaching skills could pursue graduate degrees. Positions in the field of psychology often require a minimum of a master's degree. Graduates might investigate programs such as the following:

  • Master of Science in Consumer Behavior
  • Master of Arts in Psychology
  • Master of Arts in Industrial / Organizational Psychology

Career Paths:

Graduates of this CTU Online program might seek employment in a wide range of settings, including the social services or mental health arenas. Jobs could also exist in organizational communications and human resources. Specifically, students could pursue positions such as:

  • Consumer behavior analyst
  • Market research analyst
  • Social worker
  • Guidance counselor

CTU does not guarantee employment or salary. University grants or scholarships are based on established criteria as published in the University's catalog and are awarded after verification that the conditions of eligibility have been met.