Colorado Technical University

MBA in Marketing

Colorado Technical University's Master of Business Administration in Marketing program is designed to give students the skills needed to make marketing decisions for businesses and organizations. Read more about the Master of Business Administration in Marketing program at CTU here.

Official Program Name:

Master of Business Administration in Marketing

School Offering Program:

Colorado Technical University

Degree Level:


Program Prerequisites:

Students interested in enrolling in CTU's Master of Business Administration in Marketing program should have a desire to help promote the businesses they work for. Applicants to Colorado Technical University's graduate programs should have already earned a bachelor's degree.

Program Description:

The Master of Business Administration in Marketing program at CTU gives students the opportunity to learn about marketing research methods, marketing in the digital age, and international marketing. Students also have the chance to learn about e-marketing and customer relationship management skills. Core courses are designed to teach students about accounting, economics, strategic management, finance, decision-making, and graduate research methods. Upon successful completion of this program, students could be able to adapt marketing strategies, manage expected growth, and develop effective marketing plans.

Learning Format:

Offered online and at selected campuses

Program Length:

44 credits

Financial Aid:

Financial aid is available for those who qualify, and Colorado Technical University's staff help students identify aid options. Aid opportunities include federal grants; military aid; and federal, state, and private lending programs. Financial aid options differ based on the program's learning format.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for a Master of Business Administration in Marketing:

Degree program and course requirements are subject to change. Contact Colorado Technical University to confirm the most accurate information before enrolling in a program.

Core Requirements

  • ACCT 614: Applied Managerial Accounting (4 credits)
  • ECON 616: Applied Managerial Economics (4 credits)
  • EMBA 690: Strategic Management in Dynamic Environments (4 credits)
  • FINC 615: Applied Managerial Finance (4 credits)
  • INTD 670: Leadership and Ethical Decision-Making (4 credits)
  • MGMT 600: Applied Managerial Decision-Making (4 credits)
  • MGMT 605: Graduate Research Methods (4 credits)
  • MKTG 630: Applied Managerial Marketing (4 credits)

Concentration Requirements

  • MKTG 618: Marketing Research Methods (4 credits)
  • MKTG 628: Marketing in the Digital Age (4 credits)
  • MKTG 638: International Marketing (4 credits)

Post-Graduation Opportunities

Career Paths:

Students who complete CTU's Master of Business Administration in Marketing program could pursue leadership positions in the marketing industry. Their work might include promoting products or services, conducting research, and creating ways to increase sales.

Positions that students could be able to pursue include:

  • Advertising manager
  • Brand manager
  • Marketing director
  • Marketing manager
  • Marketing research manager
  • Product development manager
  • Promotions manager

CTU does not guarantee employment or salary. University grants or scholarships are based on established criteria as published in the University's catalog and are awarded after verification that the conditions of eligibility have been met.

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