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MBA in Marketing

The Master of Business Administration with an Emphasis in Marketing program at Grand Canyon University is designed to prepare students for advanced management positions in marketing and brand management. Learn more about Grand Canyon University's Master of Business Administration with an Emphasis in Marketing program here.

Official Program Name:

Master of Business Administration with an Emphasis in Marketing

School Offering Program:

Grand Canyon University

Program Prerequisites:

The Master of Business Administration with an Emphasis in Marketing program is intended for those with an interest in marketing and marketing management. Though specific program requirements may vary, applicants to Grand Canyon University's graduate programs should have already earned a bachelor's degree.

Program Description:

The Master of Business Administration with an Emphasis in Marketing program at Grand Canyon University provides the opportunity for students to study motivation, leadership, and group dynamics in organizations, the principles of financial accounting, and the factors involved in creating effective strategic leadership. Students also study economics and business decision making, economics and the world economy, managerial accounting and finance, and operations management aimed at creating streamlined and efficient organizations. The program is designed to prepare students for advanced management positions in marketing or branding and offers coursework that examines services marketing, international marketing, pricing and distribution strategies, product development, and marketing management.

Learning Format:

Online

Program Length

52 credits

Financial Aid Available:

Federal financial aid, including loan, grants, and scholarships, is available to qualifying students. Students can find out about scholarships and other financial aid opportunities from a Grand Canyon University Enrollment Counselor.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for a Master of Business Administration with an Emphasis in Marketing:

Program and course requirements are subject to change. Contact Grand Canyon University to confirm the most accurate information before enrolling in a program.

Business Administration

  • MGT 604: Organizational Behavior (4 credits)
  • ACC 502: Accounting Practices (4 credits)
  • FIN 504: Finance Principles (4 credits)
  • SYM 506: Applied Business Probability and Statistics (4 credits)
  • ECN 601: Economics (4 credits)
  • BUS 660: Quantitative Methods (4 credits)
  • MKT 607: Marketing Management (4 credits)
  • ACC 650: Managerial Accounting (4 credits)
  • MGT 655: Operations Management (4 credits)
  • FIN 650: Managerial Finance (4 credits)
  • MGT 660: Strategic Management (4 credits)

Marketing

  • MKT 650: Services Marketing (4 credits)
  • MKT 660: International Marketing (4 credits)

Post Graduation Opportunities

Career Paths:

Graduates of Grand Canyon University's Master of Business Administration with an Emphasis in Marketing program could pursue advanced management positions in the marketing field. Some places that graduates may find employment include corporations, private companies, non-profit organizations, government agencies, hospitals, and colleges or universities.

Possible positions graduates could pursue include:

  • Marketing manager
  • Marketing director
  • Product marketing manager
  • Marketing and business development manager
  • Vice president of marketing

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