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BS in Marketing

Herzing University's Bachelor of Science in Business Management with a Concentration in Marketing program is designed to teach students about the theoretical and practical aspects of marketing a product in today's business environment.

Official Program Name:

Bachelor of Science in Business Management with a Concentration in Marketing

School Offering Program:

Herzing University

Degree Level:

Bachelor's

Program Prerequisites:

Applicants should have a strong interest in business, management, and marketing. Though requirements may vary, applicants should have earned a high school diploma or equivalent.

Program Description:

Students enrolled in Herzing University's Bachelor of Science in Business Management with a Concentration in Marketing program have the opportunity to learn about how to effectively market products. The curriculum covers areas such as consumer behavior, advertising, sales management, international marketing, and product development. Students also have a chance to develop strategic marketing strategies using fundamental aspects of marketing and management. The program concludes with either an internship or the completion of a capstone project.

Learning Format:

Online

Total Credits Required:

123 credits

Financial Aid:

Herzing students could be eligible for a variety of federal and institutional financial assistance programs. Aid opportunities include employer tuition reimbursement programs, veteran benefits, federal grants and loans, federal work study, and Herzing University scholarships. The university can assist students in developing a financial plan for their education.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. to get the most up-to-date and accurate information based on your selected program and circumstances.

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Topics of Study for a Bachelor of Science in Business Management with a Concentration in Marketing:

Course requirements are frequently updated in order to offer programs consistent with employer needs and changing industries. Topics of study may include:

  • Social media
  • Consumer behavior
  • Accounting
  • Advertising
  • Public relations
  • Web marketing
  • International marketing
  • Sales management

Post-Graduation Opportunities:

Furthering Your Education:

Students who have completed Herzing University's Bachelor of Science in Business Management with a Concentration in Marketing program have the opportunity to pursue a master's degree in the field. A marketing program at the master's degree level can be completed in as little as one and a half years but others may take much longer. Some of the topics that may be covered in a master's degree program in marketing include marketing strategy, product innovation, research for marketing decisions, marketing consulting, and marketing leadership.

Some master's degree programs may include:

  • Master of Business Administration (Marketing)
  • Master of Science in Marketing
  • Master of Science in Integrated Marketing
  • Master of Science in Marketing Research

Career Paths:

Graduates of Herzing University's Bachelor of Science in Business Management with a Concentration in Marketing program have the opportunity to compete for entry-level jobs in the field. Some of the potential employers of marketers include print and electronic media outlets, product and service organizations, consulting firms, financial companies, and manufacturers. Marketing encompasses many different areas and graduates could pursue employment opportunities in financial services sales, direct marketing, wholesale sales, customer service, or e-commerce.

Some job titles may include:

  • Marketing consultant
  • Sales representatives
  • Advertising agents
  • Marketing campaigns project coordinator
  • Marketing manager
  • Marketing consultant
  • Sales manager