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BS in Business Administration - Communications

Students enrolled in Liberty University Online's Bachelor of Science in Business Administration with a concentration in Communications program have an opportunity to study persuasion, direct marketing communication, and other relevant topics. Read on to learn more about the Bachelor of Science in Business Administration with a concentration in Communications program here.

Official Program Name:

Bachelor of Science in Business Administration with a concentration in Communications

School Offering Program:

Liberty University Online

Degree Level:

Bachelor's

Program Prerequisites:

Applicants to Liberty University Online's Bachelor of Science in Business Administration with a concentration in Communications program should have a strong interest in business and possess good writing and communication skills. They should be at least 18 years of age and should have earned a high school diploma or equivalent. Some programs may have additional requirements.

Program Description:

The Bachelor of Science in Business Administration with a concentration in Communications program is comprised of core business administration courses and concentration courses. Students must also complete 24 hours of electives. Some of the core courses include corporate finance, business law, organizational ethics, nonprofit management, and strategic planning. The concentration courses are mass communications writing, persuasion, direct marketing communication, and principles of advertising and public relations.

Learning Format:

Online

Total Credits Required:

120 credits

Financial Aid:

Around 87% of Liberty University Online students utilize some form of financial aid, including federal grants and loans. Liberty University also offers financial support to students who qualify.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for a Bachelor of Science in Business Administration with a Concentration in Communications:

Core Business Administration Courses

  • ACCT 211: Principles of Accounting I (3 credits)
  • ACCT 212: Principles of Accounting II (3 credits)
  • ECON 214: Principles of Economics II (3 credits)
  • BUSI 301: Business Law (3 credits)
  • BUSI 303: International Business (3 credits)
  • BUSI 310: Principles of Management (3 credits)
  • BUSI 320: Corporate Finance (3 credits)
  • BUSI 330: Principles of Marketing (3 credits)
  • BUSI 340: Organizational Behavior (3 credits)
  • BUSI 342: Human Resource Management (3 credits)
  • BUSI 400: Strategic Planning / Business Policy (3 credits)
  • BUSI 409: Non-Profit Management (3 credits)
  • BUSI 411: Operations Management (3 credits)
  • BUSI 472: Organizational Ethics (3 credits)

Concentration Courses

  • COMS 220: Mass Communications Writing (3 credits)
  • COMS 307: Principles of Advertising & PR (3 credits)
  • COMS 345: Persuasion (3 credits)
  • COMS 356: Direct Marketing Communication (3 credits)

Post-Graduation Opportunities

Furthering Your Education:

Students who have completed Liberty University Online's Bachelor of Science in Business Administration with a concentration in Communications program have an opportunity to pursue similar master's degrees in the field. Some of the courses that may be offered in a master's degree program with a focus on communication or a similar field include writing fundamentals for entrepreneurs, managerial writing, persuasive management communication, and managerial writing fundamentals.

Some possible master's degrees might include:

  • Master of Business Administration (Communications)
  • Master of Science in Marketing and Communications
  • Master of Arts in Public Relations

Potential Career Paths:

Students who have graduated from Liberty University Online's Bachelor of Science in Business Administration with a concentration in Communications program have an opportunity to compete for jobs in the field. Possible employers may include public relations firms, marketing companies, and businesses and corporations with their own PR departments. Job candidates should be able to demonstrate strong writing and communication skills.

Some possible jobs may include:

  • Public relations specialist
  • Communications manager
  • Event manager
  • PR consultant

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