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MBA in Marketing

Students enrolled in Liberty University Online's Master of Business Administration with a concentration in Marketing program have an opportunity to study marketing research methods, supply chain management, and other relevant topics. Read more.

Official Program Name:

Master of Business Administration with a concentration in Marketing

School Offering Program:

Liberty University Online

Degree Level:

Master's

Program Prerequisites:

Applicants to Liberty University Online's Master of Business Administration with a concentration in Marketing should have good communication skills and be able to think creatively and persuasively. Applicants to Liberty University Online's programs should be at least 18 years of age and should have earned a high school diploma or equivalent. Some programs may have additional requirements.

Program Description:

The Master of Business Administration with a concentration in Marketing program is designed to give students the skills needed to understand consumer behavior, market research, advertising, and promotions. The degree program is comprised of concentration area courses and core business classes. The specialization courses include marketing research, supply chain management, and marketing promotions. Some of the core courses are business research methods, international business, global economic environment, and operations management.

Learning Format:

Online

Total Credits Required:

45 credits

Financial Aid:

Around 87% of Liberty University Online students utilize some form of financial aid, including federal grants and loans. Liberty University also offers financial support to students who qualify.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for a Master of Science in Business Administration with a concentration in Marketing:

Core Business Administration Courses

  • BUSI 512: Managerial Information Technology (3 credits)
  • BUSI 520: Strategic Marketing Management (3 credits)
  • BUSI 530: Managerial Finance (3 credits)
  • BUSI 561: Legal Issues in Business (3 credits)
  • BUSI 600: Business Research Methods (3 credits)
  • BUSI 601: Accounting for Decision Making (3 credits)
  • BUSI 604: International Business (3 credits)
  • BUSI 610: Organizational Design and Structure (3 credits)
  • BUSI 620: Global Economic Environment (3 credits)
  • BUSI 642: Contemporary Issues in Human Resource Management (3 credits)
  • BUSI 650: Operations Management (3 credits)
  • BUSI 690: Policy and Strategy in Global Competition (3 credits)

Concentration Courses

  • BUSI 612: Marketing Promotions (3 credits)
  • BUSI 613: Supply Chain Management (3 credits)
  • BUSI 614: Marketing Research (3 credits)

Post-Graduation Opportunities

Potential Career Paths:

Students who have graduated from Liberty University Online's Master of Science in Business Administration with a concentration in Marketing program have an opportunity to compete for jobs in fields like business and marketing. Possible employers could include digital marketing companies, advertising firms, and corporations with in-house marketing departments. Job candidates should work well with others and have strong presentation skills.

Some possible jobs may include:

  • Market researcher
  • Merchandiser
  • Brand manager
  • Account executive

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