MBA in Marketing
The Master of Business Administration in Marketing program is intended to teach students how to develop promotional strategies that are designed to gear consumers toward a particular organization, product, or service. Continue reading for more information regarding this Northcentral University program.
Official Program Name:
Master of Business Administration in Marketing
School Offering Program:
Individuals interested in applying to this program may have an undergraduate degree in a related field, such as business administration, marketing, finance, public relations, or management. They may also have professional work experience in such areas as sales, customer service, direct advertising, or promotions. Applicants to Northcentral University's online graduate programs should already possess a bachelor's degree; some programs may have additional requirements.
Students enrolled in the Master of Business Administration in Marketing program have the opportunity to explore the importance of market research. They will have the chance to learn how to examine consumer metrics, such as age, gender, cultural background, and buying patterns, in order to plan and execute targeted marketing plans. The curriculum is designed to cover niche marketing tactics specific to global markets, health-related industries, and the Internet. Other topics that participants have the chance to cover include industry laws, professional ethics, sales leadership, customer relations, and product management. Before completing the program, students will be able to complete a major research project in which they can address a field-specific area of concern and offer a viable way to address the issue.
Program Length/Total Credits Required:
Financial Aid Available:
Financial aid is available to qualifying students. Graduate students may apply for Federal Stafford Loan or the Federal Graduate PLUS Loan. Military personnel and veterans may qualify for special assistance or tuition reduction.
Tuition, Financial Aid & Start Dates
Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.
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Required Courses for a Master of Business Administration in Marketing:
Program and course requirements are subject to change. Contact Northcentral University to confirm the most accurate information before enrolling in a program.
Foundation Requirements (18 credits)
- MBA 5102: Welcome to Changing Times - Business in the 21st Century
- MBA 5110: Managing People and Teams
- MBA 5121: Managerial Decision-Making
- MBA 5130: Managing Business Finances
- MBA 5140: Operations Management
- MBA 5150: Innovation and Marketing
Marketing Requirements (15 credits)
- Students select four courses from the following list:
- MKT 5000: Service Marketing
- MGT 5002: Marketing Management
- MKT 5002: Customer Relationship Management
- MKT 5003: Advertising and Promotion
- MKT 6001: Product Management
Capstone Course (3 credits)
- MBA 6010: Strategic Planning
Post Graduation Opportunities
Furthering Your Education:
Earning a Master of Business Administration in Marketing degree could open a number of doors for graduates, either in new roles or the expansion of existing workplace duties. However, some may still opt to continue their training and enroll in a related doctoral degree program, which could better ready them for higher-level administrative roles or professional consulting opportunities. A doctoral degree could also strengthen learners' critical-thinking and applied research skills, which could prove helpful for postsecondary pedagogy.
Relevant advanced degrees include, but are not limited to:
- Doctor of Business Administration
- Doctor of Management
- Ph.D. in Business Administration
Graduates of this Northcentral University program could go on to work in a variety of bricks-and-mortar or Web-based private sector companies. Opportunities could be sought with advertising agencies, public relation firms, retailers, hospitals, pharmaceutical companies, theme parks, or entertainment groups. Employment could also be found with colleges, government departments, or not-for-profit organizations.
Examples of job titles that graduates could be able to apply for include:
- Senior brand manager
- Marketing communications manager
- Market research analyst
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