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Purdue University Global | BS in Business Administration - New Media and Internet Marketing

Purdue University Global's Bachelor of Science in Business Administration with a concentration in New Media/Internet Marketing program is designed to equip students with expertise they can use to pursue marketing and PR management positions within wide ranging businesses. Read more about this online bachelor's degree program here.

Official Program Name:

Bachelor of Science in Business Administration with a concentration in New Media/Internet Marketing

School Offering Program:

Purdue University Global

Degree Level:


Program Prerequisites:

Strong creative and communication skills and a basic understanding of computer applications can be helpful for students enrolling in this program. Applicants to Purdue University Global should have a high school diploma or equivalent; some programs may have additional requirements.

Program Description:

The Bachelor of Science in Business Administration - New Media/Internet Marketing program at Purdue University Global provides students with the opportunity to build a strong understanding of various business practices while focusing on digital marketing, marketing analysis, and integrated marketing communications. Concentration courses allow for study of social media marketing strategies such as those utilized on Twitter and Facebook; search engine practices; emerging medias; advertising and promotion media; and pricing and distribution. A marketing course in the core curriculum addresses consumer behavior, target marketing, and other general marketing concepts. Other core courses provide an education in finance, business math, accounting, statistics, and organizational behavior.

Learning Format:


Program Length:

180 credits.

Financial Aid Available:

Eligible students could be able to receive financial aid in the forms of grants, loans, and scholarships. Contact Purdue University Global's financial aid office for more information.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for a Bachelor of Science in Business Administration - New Media/Internet Marketing:

Four courses in the area of concentration, major business courses, and general education requirements must be completed in order to earn this bachelor's degree. Open electives must also be taken. Degree program and course requirements are subject to change. Contact Purdue University Global to confirm the most accurate information before enrolling in a program.

Major Courses (88 credits)

  • Choose one of the following:
    • Accounting for Nonaccounting Majors
    • Accounting I
  • Choose one of the following:
    • Macroeconomics
    • Global Business
  • Microeconomics
  • Business Math and Statistical Measures
  • Introduction to Management
  • Choose one of the following:
    • Human Resource Management
    • Small Business Management
  • Finance
  • Marketing
  • Choose one of the following:
    • Business Law
    • Ethics and the Legal Environment
  • Business Statistics and Quantitative Analysis
  • Organizational Behavior
  • Choose one of the following:
    • Business Process Management
    • Operations Management
  • Choose one of the following:
    • Managerial Economics
    • Corporate Finance
  • Management Policy and Strategy
  • 300/400-level Marketing Course
  • Choose one of the following:
    • Bachelor's Internship in Management
    • Bachelor's Capstone in Management

New Media/Internet Marketing Concentration Courses (24 credits)

  • Digital Marketing
  • Social Media Marketing
  • Advertising, Promotion, PR - Integrated Marketing Communication Strategies
  • Marketing Management

Elective Courses (35 credits)

  • Open electives

General Education (33 credits)

  • College Composition I
  • College Composition II
  • Professionalism - Theory and Practice in the Global Workplace
  • Choose one of the following:
    • Survey of Mathematics
    • College Algebra
  • Choose one of the following:
    • Arts and Humanities - Modern Creative Expressions
    • Ethics
    • Humanities and Culture
  • Choose one of the following:
    • Discovering Science - Current Issues in a Changing World
    • General Biology I - Human Perspectives
    • Fundamentals of Microbiology
    • Fundamentals of Science
  • Choose one of the following:
    • The 1960s - Reshaping the American Dream
    • People, Power, and Politics - An Introduction to American Government
    • The Technological Revolution - A Social Scientific Approach

Post-Graduation Opportunities

Furthering Your Education:

Pursuing an advanced degree is one avenue graduates of the BS in Business Administration - New Media/Internet Marketing could follow. Many businesses could require a master's degree for advancement to upper management or executive positions in marketing, promotions, or public relations.

Master's degree options for graduates include (but are not limited to):

  • Master of Science in Marketing
  • Master of Business Administration
  • Master of Business Administration - Marketing
  • Master of Science in Management and Leadership

Career Paths:

Once they have completed courses designed to help them build managerial and marketing skills and an understanding of digital and social media marketing practices, graduates of this program could be prepared for entry-level or possibly mid-management positions in the field. They might work for PR firms, advertising companies, or the communications or marketing departments of large or small businesses.

Entry-level positions graduates could pursue include:

  • Digital marketing specialist
  • Social media marketing assistant
  • Digital marketing coordinator
  • Market research analyst

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