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MBA - Marketing

Students enrolled in the marketing concentration of Purdue University Global's Master of Business Administration program will have the opportunity to refine their understanding of business strategy while also developing marketing skills. Read more about this MBA program with a concentration in marketing here.

Official Program Name:

Master of Business Administration - Marketing

School Offering Program:

Purdue University Global

Degree Level:

Master's

Program Prerequisites:

Prospective students of the Master of Business Administration degree program should be interested in pursuing a career in a competitive business environment. Candidates are required to provide a copy of an unofficial transcript that shows the completion of a bachelor's degree from an accredited university, and some programs may have additional admissions requirements.

Program Description:

The Master of Business Administration with a concentration in marketing is intended to equip students with the knowledge and the skill set they could need as a working business professional, specifically within a marketing environment. The curriculum is designed to encourage students to foster thought, innovation, and social responsibility for businesses in a global context. Students that pursue a concentration in marketing within the MBA program have the opportunity to learn the foundations of marketing strategy and the role it plays within the business world at large. This program could help students develop a portfolio of real-world projects to help build their resume.

Learning Format:

Online

Program Length:

76 credits

Financial Aid Available:

Eligible students could be able to receive financial aid in the forms of grants, loans, and scholarships. Contact Purdue University Global's financial aid office for more information.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for Master of Business Administration - Marketing

The Master of Business Administration with a concentration in marketing requires that students complete a total of 76 credits, 60 of which come from the Core Requirement courses, and 16 of which come from the Marketing Concentration Courses. Degree program and course requirements are subject to change. Contact Purdue University Global to confirm the most accurate information before enrolling in a program.

Core Courses (60 credits)

  • Business perspectives
  • Business Communications
  • Business Analytics
  • Financial Accounting Principles and Analysis
  • Measurement and Decision Making
  • Strategic Human Resource Management
  • Marketing Management
  • Economics for Global Decision Makers
  • Financial Management
  • Designing, improving, and Implementing Processes
  • Managing the Value Chain
  • Strategic Management
  • Ethics in Business and Society
  • Leadership Strategies for a Changing World
  • MBA Capstone

Marketing Concentration Courses (16 credits)

  • Advertising
  • Marketing Research
  • Salesforce Management
  • Consumer Behavior

Post-Graduate Opportunities

Furthering Your Education:

Graduates of the MBA degree program with a concentration in marketing have opportunities to further their education at Purdue University Global. Below are some graduate certificates available that may be relevant:

  • Graduate certificate in Accounting
  • Graduate certificate in Human Resources
  • Graduate certificate in Information Security
  • Graduate certificate in Project Management

Career Paths:

Students that graduate from the MBA degree program with a concentration in marketing may be well equipped to conduct market research and manage a sales force. They may also have developed the leadership skills and the fundamental knowledge of business strategy to take on roles in the business world.

Entry-level graduates could pursue a job as:

  • Marketing Manager
  • Market Research Analyst
  • Product Manager

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