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International MBA in Social Media Marketing

Students enrolled in Southern New Hampshire University's International MBA with a concentration in Social Media Marketing program have an opportunity to study social media marketing strategy, social media marketing campaigns, and other relevant topics. Read on to learn more about the International MBA with a concentration in Social Media Marketing program here.

Official Program Name:

International MBA with a concentration in Social Media Marketing

School Offering Program:

Southern New Hampshire University

Degree Level:

Master's

Program Prerequisites:

Applicants to Southern New Hampshire University's International MBA with a concentration in Social Media Marketing should have an interest in understanding how social media marketing campaigns are developed and initiated. Applicants to Southern New Hampshire University must have earned a bachelor's degree to seek admission into this master's program.

Program Description:

The International MBA with a concentration in Social Media Marketing program at Southern New Hampshire University gives students an opportunity to understand how social media fits within the context of contemporary international business. The degree program is comprised of core social media courses as well as core courses in international business. A capstone course concludes the degree program. The concentration courses cover topics in the strategic uses of social media, using social media technology, implementing and evaluating social media marketing campaigns, and choosing relevant social media channels.

Learning Format:

Online

Financial Aid Available:

Federal financial aid is available to those who qualify, plus a 30 percent tuition discount for active-duty service members and their spouses. Contact the SNHU Financial Aid office to learn more about your financial aid options.

Application Fees:

No application fee for April & June terms.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for the International MBA with a concentration in Social Media Marketing:

International MBA Core Courses

  • ACC 500: Managerial Accounting
  • FIN 500: Financial Management
  • QSO 635: International Supply Chain Management
  • INT 601: Global Entrepreneurship
  • INT 610: Multinational Corporate Environment
  • INT 620: Multinational Corporate Finance
  • INT 640: Multinational Marketing Strategies
  • INT 650: International Trade and Competitiveness
  • INT 660: International Negotiations
  • INT 700: Multinational Business Strategy - Capstone

Social Media Marketing Concentration Courses

  • MKT 555: Social Media
  • MKT 655: Social Media Marketing Strategy
  • MKT 666: Social Media Marketing Campaigns

International MBA Foundation Courses

The following foundation courses are prerequisites for some of the more advanced IMBA material. Students with business-related undergraduate degrees are typically exempt from most foundation courses.

  • MBA 501: Mathematics and Statistics for Business
  • MBA 502: Economics for Business
  • MBA 503: Financial Reporting and Analysis
  • MBA 610: Business Law
  • OL 500: Human Behavior in Organizations

Post-Graduation Opportunities

Career Paths:

Students who have completed Southern New Hampshire University's International MBA with a concentration in Social Media Marketing program have an opportunity to pursue jobs in relevant fields. Job applicants should be able to demonstrate strong conceptual thinking ability as well as solid written and oral communication skills. Some jobs a graduate could pursue include:

  • Social Media Manager
  • Online Community Manager
  • Marketing Director
  • Social Media Specialist
  • Public Relations Director

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