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MA in Communication - New Media & Marketing

Southern New Hampshire University's Master of Arts in Communication with a concentration in New Media and Marketing program is designed to help current or aspiring professionals build advanced skills in digital and social media marketing. Read on to find out more about this master's degree program.

Official Program Name:

Master of Arts in Communication with a concentration in New Media and Marketing

School Offering Program:

Southern New Hampshire University

Program Prerequisites:

Prospective students of the Master of Arts in Communication with a concentration in New Media and Marketing program must possess a bachelor's degree but may also have an understanding of basic computer systems and functions. Strong creative and interpersonal skills are important. All applicants to Southern New Hampshire University programs must have earned a high school diploma or equivalent.

Program Description:

Students of Southern New Hampshire University's Master of Arts in Communication with a concentration in New Media and Marketing program have the opportunity to study various communication strategies and methods while focusing on media technologies and digital campaign design. In specialization courses, students could learn about new media development, digital media communication methods, media marketing strategies, and integrative processes in digital marketing. Core courses might address visual and mass communication methods, communication theories, social media platforms, professional ethics, and legal issues in communications, such as libel and freedom of speech. The capstone course allows students to create a digital communication campaign wherein they will apply concepts and techniques studied throughout the program.

Learning Format:

Online

Financial Aid Available:

Federal financial aid is available to those who qualify in the forms of loans, scholarships, and grants. Contact the SNHU Financial Aid office to learn more about your financial aid options.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for a Master of Arts in Communication with a concentration in New Media and Marketing:

Core Courses

  • COM 500: Communication, Media, and Society
  • COM 510: The Vantage Point: Knowledge and New Media
  • COM 530: Law and Ethics: A Line in the Sand
  • COM 540: Second Self: Identity and Personal Brands
  • COM 600: Communication for Leadership
  • COM 610: More than Words: Communication by Design
  • COM 620: Strategic Communication in a New Age
  • COM 690: Communication Capstone

New Media and Marketing Concentration Courses

  • COM 565: Communication with Media Technology
  • COM 566: Pen to Platform
  • COM 567: Digital Tools and Teams
  • COM 568: New Media Campaign Design and Marketing

Post-Graduation Opportunities

Career Paths:

Once they have earned Southern New Hampshire University's Master of Arts in Communication with a concentration in New Media and Marketing, graduates could be prepared to explore advanced employment opportunities in corporate marketing departments. They might also apply for directorial or executive positions in advertising firms, media consulting companies, or public relations firms.

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