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MBA in Internet Marketing

Southern New Hampshire University's Master of Business Administration in Internet Marketing program could be of interest to aspiring leaders in corporations who have Web presences and are seeking to grow their business through online marketing campaigns. Learn more about this online graduate degree here.

Official Program Name:

Master of Business Administration in Internet Marketing

School Offering Program:

Southern New Hampshire University

Program Prerequisites:

Students seeking to enter the Master of Business Administration in Internet Marketing program should have professional experience in a business environment, strong communication and interpersonal skills, and knowledge of basic computer functions. Applicants to Southern New Hampshire University must have earned a bachelor's degree to seek admission into this master's program.

Program Description:

Coursework in the Master of Business Administration in Internet Marketing program at Southern New Hampshire University provides students with the opportunity to gain a deeper understanding of business functions and practices while focusing on Web marketing strategies and techniques. Topics addressed in the major area of study include online campaign management, Internet marketing tools, website design, search engine optimization and marketing, social media and other platforms, e-mail marketing strategies, and public relations. The core curriculum covers leadership and decision-making principles in accounting, financial management, production, and strategic management. Those without undergraduate degrees in business may be required to take courses in business statistics, business law, financial reporting, and organizational behavior.

Learning Format:


Financial Aid Available:

Federal financial aid is available to those who qualify in the forms of loans, scholarships, and grants. Contact the SNHU One Stop office to learn more about your financial aid options.

Application Fees:

No application fee for April & June terms.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for a Master of Business Administration in Internet Marketing*:

Internet Marketing Major Courses

  • MKT 625: Strategic Internet Marketing
  • MKT 635: Websites and SEM/SEO
  • MKT 645: Online Marketing Channels

MBA Core Courses

  • ACC 500: Managerial Accounting
  • IT 500: Information Technology
  • MKT 500: Marketing Strategies
  • ECO 500: Managerial Economics
  • FIN 500: Financial Management
  • INT 610: Multinational Corporate Environment
  • MBA 700: Strategic Management
  • OL 690: Responsible Corporate Leadership
  • QSO 510: Quantitative Analysis for Decision Making
  • QSO 600: Production and Operation Management

Specialized MBA Foundation Courses

  • MBA 501: Mathematics and Statistics for Business
  • MBA 502: Economics for Business
  • MBA 503: Financial Reporting and Analysis
  • MBA 610: Business Law
  • OL 500: Human Behavior in Organizations

* Coursework is subject to change.

Post-Graduation Opportunities

Career Paths:

Graduates of Southern New Hampshire University's Master of Business Administration in Internet Marketing could pursue executive or directorial positions in the marketing departments of nearly any type of industry. They could oversee Internet marketing operations including online marketing plan development, content creation, and program implementation. Careers graduates might explore include:

  • Online Advertising Executive
  • Online Marketing Director
  • Internet Marketing Specialist

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