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AA in Marketing

Strayer University's Associate in Arts in Marketing program is designed to teach students about various aspects of marketing. Read more about this program here.

Official Program Name:

Associate in Arts in Marketing

School Offering Program:

Strayer University

Degree Level:


Program Prerequisites:

Students seeking admission to Strayer University's Associate in Arts in Marketing program should have some interest in working in the marketing or advertising fields. Applicants to Strayer University should have already earned a high school diploma or equivalent; however, graduate or specialized programs may have additional requirements.

Program Description:

Strayer University's Associate in Arts in Marketing program introduces students to marketing concepts and techniques. Enrolled students have the opportunity to study principles of marketing and advertising, international marketing, e-marketing, retail management, and sales management. Students also take general studies courses and two elective marketing courses. Additional electives are chosen with the help of an Academic Advisor.

Learning Format:


Total Credits Required:

90 credits

Financial Aid:

Students enrolled in Strayer University may be eligible for federal grants and loans, employer tuition assistance, military benefits, state grants, institutional scholarships, and private loans.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for an Associate in Arts in Marketing:

Degree program and course requirements are subject to change. Contact Strayer University to confirm the most accurate information before enrolling in a program.

Area I-Core Component (22.5 credits)

  • ACC 100: Accounting I
  • BUS 100: Introduction to Business
  • CIS 105: Introduction to Information Systems
  • ENG 115: English Composition
  • MAT 105: Introduction to College Mathematics

Area II-Major Component (36 credits)

  • BUS 300: Public Relations
  • MKT 100: Principles of Marketing
  • MKT 310: Retail Management
  • MKT 320: International Marketing
  • MKT 327: E-Marketing
  • MKT 405: Principles of Advertising and Sales Management
  • Major Component Elective (Marketing Course)
  • Major Component Elective (Marketing Course)

Area III-General Studies Component (22.5 credits)

  • ENG 215: Research and Writing
  • HUM 101: The Origins of Western Culture
  • PSY 100: The Individual and Society OR
  • PSY 105: Introduction to Psychology
  • SCI 110: Introduction to Physical Science OR
  • SCI 115: Introduction to Biology
  • SOC 100: Introduction to Sociology

Area IV-Elective Component (9 credits)

These courses are selected in consultation with the Academic Advisor.

Post-Graduation Opportunities

Furthering Your Education

Strayer University's Associate in Arts in Marketing program helps prepare students for continuing education at the bachelor's level. Students could enroll in a bachelor's degree program in marketing or a related field. Earning a more advanced degree could help students increase their knowledge of marketing strategies or pursue new interests.

Bachelor's degree options for program graduates include but are not limited to:

  • Bachelor of Arts in Marketing
  • Bachelor of Arts in Advertising
  • Bachelor of Arts in Public Relations

Career Paths:

After earning an Associate in Arts in Marketing from Strayer University, students could pursue positions in the marketing departments of small businesses, large corporations, non-profit organizations, and other companies that employ marketing and advertising strategies. Graduates may also be able to find work as an independent consultant.

Positions that graduates could pursue include:

  • Marketing assistant
  • Advertising consultant
  • Public relations specialist

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