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BBA - Retail Management Concentration

Strayer University's Bachelor of Business Administration with a Concentration in Retail Management program is designed to provide students with foundational knowledge of finance, economics, marketing, and retailing operations. Read more about this convenient online program here.

Official Program Name:

Bachelor of Business Administration with a Concentration in Retail Management

School Offering Program:

Strayer University

Degree Level:


Program Prerequisites:

Interested individuals may currently be working in a retail establishment, though this is not required. They may also have natural leadership abilities and strong communication skills. Applicants to Strayer University should have already earned a high school diploma or equivalent; however, graduate or specialized programs may have additional requirements.

Program Description:

Students enrolled in the Bachelor of Business Administration with a Concentration in Retail Management program have the chance to examine topics related to Web- and location-based retailers. They have the opportunity to learn about personnel, operations, and supply chain management as they relate to retail establishments. In addition, participants have the opportunity to learn about market research and its significance for understanding buyer behaviors, knowing how to price products, and perceiving promotional needs. Other covered topics include forecasting, inventory management, personal selling, client relations, sales strategizing, and value creation.

Learning Format:

Online and Campus-Based

Total Credits Required:

180 credits

Financial Aid:

Students enrolled in Strayer University may be eligible for federal grants and loans, employer tuition assistance, military benefits, state grants, institutional scholarships, and private loans.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for a Bachelor of Business Administration with a Concentration in Retail Management:

Degree program and course requirements are subject to change. Contact Strayer University to confirm the most accurate information before enrolling in a program.

Area I - Core Component (27 credits)

  • ACC 100: Accounting I
  • BUS 100: Introduction to Business
  • BUS 107: Fundamentals of E-Business
  • CIS 105: Introduction to Information Systems
  • ENG 115: English Composition
  • MAT 105: Introduction to College Mathematics

Area II - Major Component (27 credits)

  • BUS 302: Principles of Management
  • BUS 309: Business Ethics
  • ECO 100: Principles of Economics
  • FIN 100: Principles of Finance
  • LEG 100: Business Law I
  • MKT 100: Principles of Marketing

Area II - Concentration Component (27 credits)

  • BUS 499: Business Administration Capstone
  • MKT 305: Consumer Behavior
  • MKT 310: Retail Management
  • MKT 315: Business Logistics Management
  • MKT 402: Strategic Market Pricing
  • MKT 405: Principles of Advertising

Area III - General Studies Component (54 credits)

  • ENG 215: Research and Writing
  • ENG 240: Communication for Business and the Professions
  • HUM 100: Introduction to Art, Music, and Literature
  • HUM 101: The Origins of Western Culture
  • HUM 200: Logic
  • HUM 400: Religion and Philosophy
  • MAT 300: Statistics
  • POL 300: Contemporary International Problems OR
  • ECO 405: Economic Problems and Issues
  • PSY 100: The Individual and Society OR
  • PSY 105: Introduction to Psychology
  • SCI 110: Introduction to Physical Science OR
  • SCI 115: Introduction to Biology
  • SOC 100: Introduction to Sociology
  • SOC 300: Sociology of Developing Countries

Area IV - Elective Component (45 credits)

Students choose elective courses with the help of an advisor. New Jersey students must take five electives in economics, English, foreign language, history, humanities, mathematics, political science, psychology, science, and sociology. In general, enough electives are integrated to the program to allow students to earn an academic minor.

Post-Graduation Opportunities

Furthering Your Education:

Individuals who have completed the Bachelor of Business Administration with a Concentration in Retail Management program could seek professional certifications through the National Retail Federation Foundation. They could also be able to pursue a related master's degree. Participating in a higher-level degree program could provide students with advanced knowledge of business processes and managerial techniques. It could also provide an opportunity for students to focus on a particular branch of retail, such as operations or visuals.

Master's degrees that graduates could pursue include, but are not limited to:

  • Master of Business Administration
  • Master of Science in Merchandising
  • Master of Science in Supply Chain Management

Career Paths:

Upon graduation, Strayer University business and retail management majors could seek to become entrepreneurs, developing their own specialty business or partnership. Others may be able to use their general business focus to find sales, support, or supervisory opportunities with nonprofit organizations, corporations, or government agencies. Those desiring careers in retail could be able to find employment with local or national chains, with focuses in fashion, specialty products, or food.

Specific job titles that graduates might qualify for include:

  • Retail manager-in-training
  • Retail salesperson
  • Product merchandiser
  • Customer service specialist

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