MBA - Marketing Concentration
Strayer University's Master of Business Administration with a Concentration in Marketing program is designed to help develop students' leadership, operational, and marketing acumen. Read more about this online and campus-based graduate degree program here.
Official Program Name:
Master of Business Administration with a Concentration in Marketing
School Offering Program:
Individuals interested in enrolling in the Master of Business Administration with a Concentration in Marketing program may be current business professionals. They should have working knowledge of Microsoft Office. Applicants to Strayer University should have already earned a high school diploma or equivalent; however, graduate or specialized programs may have additional requirements.
The Master of Business Administration with a Concentration in Marketing program is intended to provide students with foundational strategies to work effectively within sales-driven settings. Participants have the chance to examine how global economics, politics, technology, and regulations can affect businesses. Other covered administrative topics include financial reporting, personnel motivators, conflict resolution, resource management, and risk assessment techniques; a strategic management class fulfills the MBA capstone. Within the concentration, students have the opportunity to understand the importance of meeting end user needs and wants and tailoring marketing approaches accordingly. In addition, the marketing specialization is designed to introduce topics in public relations, advertising, global branding, and market research.
Online and Campus-Based
Total Credits Required:
Students enrolled in Strayer University may be eligible for federal grants and loans, employer tuition assistance, military benefits, state grants, institutional scholarships, and private loans.
Tuition, Financial Aid & Start Dates
Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. to get the most up-to-date and accurate information based on your selected program and circumstances.
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Required Courses for a Master of Business Administration with a Concentration in Marketing:
Degree program and course requirements are subject to change. Contact Strayer University to confirm the most accurate information before enrolling in a program.
Area I - Core Component (40.5 credits)
- ACC 557: Financial Accounting
- BUS 508: The Business Enterprise
- BUS 520: Leadership and Organizational Behavior
- BUS 599: Strategic Management
- ECO 550: Managerial Economics and Globalization
- FIN 534: Financial Management
- LEG 500: Law, Ethics, and Corporate Governance
- MAT 540: Quantitative Methods
- MKT 500: Marketing Management
Area II- Concentration (13.5 credits)
- MKT 505 International Marketing
- MKT 506 Integrated Marketing Communications
- Students also choose one of the following courses:
- MKT 510: Consumer Behavior
- MKT 550: Marketing Research
Graduates of the Master of Business Administration with a Concentration in Marketing program could go on to work for advertising agencies, consulting firms, or business communications departments. The business, managerial, and marketing skills that participants gain through this master's degree program could help them qualify for a number of entry-level opportunities. Graduates who came into the program with a job could be able to take on additional workplace duties.
Entry-level employment opportunities graduates could pursue include:
- Brand Manager
- Market Research Analyst
- Advertising Sales Representative