MS in Management - Marketing Management Concentration
The Master of Science in Management with a concentration in Marketing Management program is designed to provide students with the knowledge and skills needed to lead employees and meet organizational goals.
Official Program Name:
Master of Science in Management with a concentration in Marketing Management
School Offering Program:
Individuals interested in this program may be managers or supervisors looking to strengthen their administrative skills. Previous courses in professional communication, general psychology, organizational psychology, or human resources could prove helpful. They should have already earned a high school diploma or equivalent; however, graduate or specialized programs may have additional requirements
This program provides the chance to examine methods for leading personnel, including techniques for motivating staff and mitigating conflict. Courses are designed to teach learners how to make strategic decisions and communicate these decisions and other workplace needs in an effective manner. Within the concentration area, students will have the opportunity to examine consumer buying behavior and how this affects product pricing, development, distribution, and promotion efforts, both domestically and internationally. Learners will also have the chance to examine elements of marketing abroad, not limited to relevant laws, trade channels, and demand trends.
Online and Campus-Based
Total Credits Required:
Students enrolled in Strayer University may be eligible for federal grants and loans, employer tuition assistance, military benefits, state grants, institutional scholarships, and private loans.
Tuition, Financial Aid & Start Dates
Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.
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Required Courses for a Master of Science in Management with a Concentration in Marketing Management:
Degree program and course requirements are subject to change. Contact Strayer University to confirm the most accurate information before enrolling in a program.
Area I -Core Component (40.5 credits)
- BUS 508: Contemporary Business
- BUS 520: Leadership and Organizational Behavior
- BUS 599: Strategic Management
- CIS 500: Information Systems for Decision Making
- HRM 530: Strategic Human Resource Management
- LEG 500: Law, Ethics, and Corporate Governance
- MGT 500: Modern Management
- MGT 505: Managerial and Business Communication
- MGT 510: Global Business Management
Area II -Concentration Component (13.5 credits)
- MKT 500: Marketing Management
- MKT 505: International Marketing
- MKT 510: Consumer Behavior
Graduates could be able to pursue opportunities with advertising agencies, marketing firms, multimedia companies, or business corporations. With this type of training, duties might be undertaken in data analysis, product development, creative project management, sales management, brand management, or personnel administration.
Graduates could pursue careers that include:
- Marketing Managers
- Market Research Analysts
- Sales Promotion Managers
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