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BS in Business Administration - Marketing

The Bachelor of Science in Business Administration with a concentration in Marketing program at Walden University combines coursework in accounting, management, business law, and leadership with intensive courses in international marketing, market research, and marketing management. Learn more here about this online BSBA in Marketing program.

Official Program Name:

Bachelor of Science in Business Administration with a concentration in Marketing

School Offering Program:

Walden University

Degree Level:


Program Prerequisites:

It could prove beneficial for aspiring students of the marketing concentration in the BS in Business Administration program to possess strong creative, decision-making, and communication skills, as specialization courses will address creative strategies, intercultural communications, and marketing planning in this field. All applicants to Walden University should have a high school diploma or equivalent; some programs may have additional requirements.

Program Description:

How are marketing programs developed and implemented? What defines consumer behavior? How does marketing a service differ from marketing a product? Students could expect to discuss these kinds of topics when they enroll in the online Bachelor of Science in Business Administration with a concentration in Marketing program at Walden University. Concentration courses may explore concepts in global marketing, pricing, distribution, and market research. A core marketing course covers marketing technologies, terminology, and customer relationships; other business courses address managerial processes in finance, IT, human resources, accounting, and operations. The capstone project requires that students draw on concepts studied in the program to present a change or improvement in a real-world business environment.

Learning Format:


Program Length:

181 credits.

Financial Aid Available:

Eligible students could be able to receive financial aid in the forms of grants, loans, and scholarships. Contact Walden University's financial aid office for more information.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for a Bachelor of Science in Business Administration with a concentration in Marketing:

Of the 181 total credits needed to earn this BSBA degree, 61 are taken in business courses and 45 in the general education curriculum. Students must also earn 15 credits in the concentration area, 55 credits in electives, and five credits in the program's capstone. Degree program and course requirements are subject to change. Contact Walden University to confirm the most accurate information before enrolling in a program.

General Education Courses (45 credits)

  • Students take a minimum of two courses in the following areas:
    • Written and Oral Communications
    • Humanities
    • Mathematics/Natural Sciences
    • Social Science
  • Introduction to College Algebra

Business Courses (61 credits)

  • Fundamentals of Accounting
  • Introduction to Management
  • Business Law
  • Operations Management
  • Data Science Essentials
  • Microeconomics
  • Financial Management
  • Human Resource Management
  • Information Systems in Enterprise
  • Personal and Organizational Leadership
  • Marketing
  • Business Statistics

Concentration Courses: Marketing (15 credits)

  • Marketing Management
  • Global Marketing
  • Strategic Services Marketing

Elective Courses (55 credits)

  • Students select a total of 11 courses from general education, BS in Business Administration, or any Walden University bachelor's degree courses

Capstone Course (5 credits)

  • Capstone: Strategic Business Management

Post-Graduation Opportunities

Furthering Your Education:

While some graduates of the BS in Business Administration - Marketing program may choose to enter the workforce, those who intend to pursue upper management or leadership positions could consider earning a master's degree. A graduate degree program focusing on marketing could provide deeper studies in marketing analytics, marketing management, and marketing research.

Graduates could pursue degrees such as:

  • Master of Science in Marketing
  • Master of Business Administration - Marketing
  • Master of Business Administration - Marketing Management

Career Paths:

Once they have completed this BS in Business Administration program, graduates could be prepared to assist in or oversee areas of marketing plan development, brand management, pricing, or distribution. They might apply their skills in corporate marketing departments, marketing firms, PR firms, market research companies, or management consulting firms.

Career choices for graduates could include:

  • Copywriter
  • Account executive
  • Market research analyst
  • Social media coordinator
  • Digital marketing specialist

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