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BS in Business Administration - Marketing

The B.S. in Business Administration program with a concentration in Marketing combines coursework in accounting, management, business law, and leadership with intensive courses in international marketing, market research, and marketing management. Learn more about this program here.

Official Program Name:

B.S. in Business Administration with a concentration in Marketing

School Offering Program:

Walden University

Degree Level:


Program Description:

Students in Walden University's B.S. in Business Administration program with a concentration in Marketing learn from courses in the business core, Marketing concentration, and the general education curriculum. The program is designed to promote students' social awareness, cross-cultural competence, and civic engagement. Courses in the business curriculum introduce students to accounting, business law, information systems, and entrepreneurship. The concentration in Marketing allows students to learn about the discipline of marketing, different marketing channels, advertising, research, and emerging markets.


Walden University is accredited by The Higher Learning Commission and a member of the North Central Association,

Learning Format:


Estimated Program Length:

Four and a half years: Time to completion varies by student, depending on individual progress and credits transferred, if applicable. Personalized estimates of time to completion can be discussed with Walden University enrollment advisors.

Total Credits Required:

181 quarter credit hours

Financial Aid Available:

Walden University offers a number of financial aid opportunities including scholarships, fellowships, and employer tuition reimbursement for those who qualify. Enrollment advisors can also assist with federal aid, private loans, veteran benefits, and other opportunities.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. to get the most up-to-date and accurate information based on your selected program and circumstances.

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Courses for a B.S. in Business Administration with a Concentration in Marketing:

Degree program curriculum and credits are subject to change. Contact Walden University for the most current information before enrolling in a program.

Business Courses

Course Title Credits
Introduction to Accounting I 5
Introduction to Management and Leadership 5
Business Law 5
Operations 5
Marketing 5
Human Resource Management 5
Financial Management 5
Information Systems in Enterprise 5
Dynamics of Change 5
Critical Thinking and Decision-Making 5
Entrepreneurship for Small Business 5
Business Capstone Project-Strategic 5
Management and Organizational Behavior 5
Microeconomics 5
Statistics 5

Portfolio Course

Course Title Credits
Developing Student Portfolios 1

Concentration Courses

Marketing Management 5
International Marketing 5
Case Study: Services Marketing 5

Elective Courses

Choose nine courses from any concentration or general education category

Post-Graduation Opportunities

Furthering Your Education

Graduates of Walden University's BS in Business Administration - Marketing program may be interested in further developing their marketing skills and knowledge in a master's degree program. Students who hold an advanced degree may qualify for a broader range of jobs or be prepared to take on increased employment responsibilities.

Master's degree programs that might interest students include (but are not limited to):

  • Master of Business Administration (M.B.A.)
  • M.S. in Project Management
  • M.S. in Leadership

Career Paths:

Students in the BS in Business Administration - Marketing program Marketing can develop skills in marketing research and analysis, international marketing, and marketing management. These skills are useful for a variety of careers in business administration and marketing.

Careers that program graduates may seek include:

  • Brand Manager
  • Media Coordinator
  • Interactive Media Planner
  • Media Research Analyst