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Doctor of Business Administration - Marketing

Walden University's online Doctor of Business Administration (D.B.A.) program with a specialization in Marketing includes advanced courses in business leadership and marketing strategies. Read more about this program here.

Official Program Name:

Doctor of Business Administration with a specialization in Marketing

School Offering Program:

Walden University

Degree Level:

Doctoral

Program Prerequisites:

Candidates for the Doctor of Business Administration with a specialization in Marketing program at Walden University should have the ability to meet challenges and engender change. They may also have the critical-thinking skills required to apply their knowledge in real-life settings. All applicants to Walden University graduate programs should have an undergraduate degree. Some programs may have additional admissions requirements.

Program Description:

The Doctor of Business Administration with a specialization in Marketing from Walden University is an online program designed to prepare students not only to address existing business problems but also to resolve potential organizational concerns. While enrolled, students could develop an understanding of the importance of human behavior from cultural perspectives and analyze the reasons that people make purchases. Students could also explore case study methodologies for business research and learn about the process of developing a new product and spotting new trends in the market. In addition, online advertising and communication techniques could be covered. For successful program completion, degree candidates must publish a doctoral study that showcases their business and marketing knowledge.

Learning Format:

Online

Program Length:

78 credits.

Financial Aid Available:

Eligible students could be able to receive financial aid in the forms of grants, loans, and scholarships. Contact Walden University's financial aid office for more information.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for a Doctor of Business Administration with a specialization in Marketing

To earn Walden University's Doctor of Business Administration with a specialization in Marketing degree, program participants will have to amass 78 credits. The curriculum is divided into foundation, core, doctoral writing assessment, research, specialization, and doctoral studies courses. Degree program and course requirements are subject to change. Contact Walden University to confirm the most accurate information before enrolling in a program.

Core Course (3 credit hours)

  • Organizational Leadership: Doctoral Theory and Practice

Foundation Course (3 credit hours

  • Foundations for Graduate Study in Psychology

Doctoral Writing Assessment (0 credit hours)

  • Doctoral Writing Assessment

Business Strategy Course (3 credit hours)

  • Business Strategy and Innovation for Competitive Advantage

Research Method Courses (12 credit hours)

  • Qualitative and Quantitative Methodology for Applied Business Research
  • Qualitative and Case Study Methodology for Business Analysis Research
  • Quantitative Business Data Analysis Using SPSS

Specialization Courses (9 credit hours)

  • Seminar in Marketing Research
  • Seminar in B2B Marketing
  • Seminar in Consumer Behavior

Doctoral Studies Courses (48 credit hours)

  • Doctoral Studies Mentoring
  • Doctoral Studies Mentoring
  • Doctoral Portfolio Capstone Mentoring
  • Doctoral Study Completion (continuous enrollment in 3 sem. cr. per term for a minimum of five terms until completion)
  • Doctoral Study Completion (continuous enrollment in 3 sem. cr. per term for a minimum of five terms until completion)
  • Doctoral Portfolio Capstone Completion (continuous enrollment in 3 sem. cr. per term for a minimum of five terms until completion)

Post-Graduation Opportunities

Career Paths:

After completing Walden University's Doctor of Business Administration with a specialization in Marketing program, graduates might be able to conduct and evaluate scholarly research in marketing and business. Secondary education settings and corporations might be areas of employment opportunities. Graduates might also consider consulting roles. Examples of career titles can be found below:

  • Chief marketing officer
  • Senior management consultant
  • Market research director
  • Chief innovation officer
  • Chief executive officer

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