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Master of Business Administration - Marketing

Walden University's Master of Business Administration with a specialization in Marketing program provides students with the opportunity to learn about tools and strategies that can be effective for promoting goods and services in various media outlets. Read more about this online MBA program here.

Official Program Name:

Master of Business Administration with a specialization in Marketing

School Offering Program:

Walden University

Degree Level:

Master's

Program Prerequisites:

All applicants to this program are required to hold a bachelor's degree in any subject. Strong creative and communication skills are essential, as marketing courses will emphasize communication methods for conveying messages through social and other media in addition to developing effective marketing plans and strategies. All applicants to Walden University should have a high school diploma or equivalent; some programs may have additional requirements.

Program Description:

The online Master of Business Administration with a specialization in Marketing program at Walden University is designed to address various aspects of marketing planning and development, coupled with a diverse education in overall business practices. In specialization courses, students could expect to learn about social media marketing strategies, communications regulations, media laws, strategic decision-making in marketing, product strategy, the alignment of marketing plans with organizational strategies, and market segmentation. A marketing core course explores pricing and promotional strategies, marketing theory, distribution practices, and marketing tools. Other core classes provide reviews of managerial processes in other business areas, such as accounting, finance, human resource, and information systems. The program's capstone allows for the application of concepts studied in the curriculum as students address a specific challenge in business while learning more about additional topics, such as corporate social responsibility and change management.

Learning Format:

Online

Program Length:

39 credits.

Financial Aid Available:

Eligible students could be able to receive financial aid in the forms of grants, loans, and scholarships. Contact Walden University's financial aid office for more information.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for a Master of Business Administration with a specialization in Marketing:

A total of 39 credits must be earned to complete this MBA program. This total reflects 24 credits in core coursework, a three-credit elective, a three-credit capstone, and nine credits in the marketing specialization. Degree program and course requirements are subject to change. Contact Walden University to confirm the most accurate information before enrolling in a program.

Core Courses (24 credits)

  • Business Essentials
  • Dynamic Leadership
  • Managing People and Promoting Collaboration
  • Fostering a Culture of Innovation
  • Managing Business Information Systems
  • Improving Business Performance
  • Accounting for Management Decision Making
  • Marketing for Competitiveness
  • Managerial Finance

Core Elective Course (3 credits)

  • Students choose one of the following courses:
    • Communication for Leaders and Managers
    • Competing in the Global Economy
    • Critical Thinking for Effective Management
    • Harnessing the Power of Data and Information
    • Managing First Things First

Capstone Course (3 credits)

  • Capstone: Sustainable Business Practices and Strategies

Specialization Courses: Marketing (9 credits)

  • Communicating Using Social and Digital Media
  • Market Research and Customer Insights
  • From Marketing Strategy to Execution

Post-Graduation Opportunities

Furthering Your Education:

In many cases, earning an MBA degree could all that is needed for managerial or directorial positions; however, postsecondary teaching or senior administrative careers could require a doctorate. Graduates of the MBA in Marketing program could continue their education in a doctoral degree program to increase their skills and knowledge in several areas, which could include market research, consumer behavior, and business-to-business practices.

Doctoral degrees graduates could pursue include, but are not limited to:

  • PhD in Marketing
  • PhD in Management - Marketing
  • Doctor of Business Administration - Marketing

Career Paths:

After they have been awarded the MBA degree in marketing, graduates could be prepared to oversee marketing plan development and market research strategies for corporate marketing departments, marketing firms, PR firms, advertising agencies, or marketing consulting companies. They might be responsible for brand management, promotions, digital media campaigns, or social media management.

Some positions that graduates might be ready to explore include:

  • Marketing director
  • Sales manager
  • Account manager
  • Brand manager
  • Marketing analyst

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