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Master of Arts in Strategic Communication

American University's Master of Arts in Strategic Communication program aims to teach students strategic writing, research, and planning skills in mass communication. Learn more about American University's MA program.

Official Program Name:

Master of Arts in Strategic Communication

School Offering Program:

American University

Program Level:

Master's

Program Prerequisites:

The Master of Arts in Strategic Communication program at American University asks that students be proficient in reading and writing English and have a desire to work in the communications field. Students eligible to enroll must have a bachelor's degree from an accredited university with a minimum 3.0 GPA in their last 60 completed credit hours. All applicants to American University must have a high school diploma; some programs may have additional admission requirements.

Program Description:

Students could learn strategies for communication planning as well as advanced research and writing skills in American University's Master of Arts in Strategic Communication program. Students may examine the role communication has in society and theories behind persuasion, public opinion, and traditional and new media. Students could also learn to develop communication campaigns and messages in addition to cultivating strategic writing skills for new releases, speeches, and social media. Some courses might focus on designing and using research to plan and evaluate campaigns, and learners have the chance to participate in a strategic communications capstone research project. Subjects available for electives might include sports communication, political advertising, video for social media, and entertainment communication.

Learning Format:

Online and on campus

Program Length:

30 credits.

Financial Aid:

Eligible students could be able to receive financial aid in the forms of grants, loans, and scholarships. Contact American University's financial aid office for more information.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for the Master of Arts in Strategic Communication:

The curriculum for the Master of Arts in Strategic Communication program at American University is made up of four required courses, five electives, and a capstone project. A 3.0 GPA must be maintained through all coursework to complete degree requirements. Degree and program requirements are subject to change; contact American University to confirm the most accurate information before enrolling in a program.

Required Courses (12 credits)

  • Writing for Strategic Communication
  • The following courses must be completed with a grade B or higher:
    • Principles of Strategic Communication
    • Communication Theory
    • Research for Strategic Communication

Elective Courses (15 credits)

Students can choose from the following courses:

  • Ethics in Strategic Communication
  • Sports Communication
  • Social Marketing for Social Impact
  • Media Relations
  • Speechwriting
  • Grassroots Digital Advocacy
  • Communication and Social Change
  • Executive Suite
  • Visual Design in Strategic Communication
  • Political Advertising
  • Strategic Health Communication
  • Digital Media Literacy and Skills
  • Web Portfolio
  • Dynamic Content
  • Video for Social Media
  • Social Media Strategies and Tactics
  • Political Communication
  • Crisis Communication
  • Strategic Communication Management
  • Strategic Communication Practicum
  • Multicultural Strategic Communication Campaigns
  • International Strategic Communication
  • Strategic Communication in Advertising
  • Strategic Communication Campaigns: Advertising Lab
  • Entertainment Communication
  • Communication, Culture, and the Environment

Capstone Course (3 credits)

  • Strategic Communication Capstone

Post-Graduation Opportunities

Furthering Your Education:

With a Master of Arts in Strategic Communication from American University, students might be interested in exploring communication doctoral degrees concentrating on public service and journalism studies. Graduates may also continue their education by learning more about media and technology, digital media channels, and interactive media design. Doctoral opportunities include but are not limited to:

  • Doctor of Philosophy in Communication
  • Doctor of Philosophy in Strategic Media
  • Doctor of Philosophy in Strategic Communication

Career Paths:

Graduates from American University's Master of Arts in Strategic Communication program could use their advanced writing and communication skills to plan, implement, and evaluate communication campaigns and initiatives. They can work in a variety of settings, including non-profit organizations, government agencies, media outlets, and private companies. Graduates may be interested in the following career paths:

  • Media relations / campaign manager
  • Publicist
  • Social media outreach coordinator
  • Public relations consultant

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