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Master of Arts in Strategic Communication - Advocacy and Social Impact Concentration

American University's Master of Arts in Strategic Communication with a concentration in Advocacy and Social Impact program provides a focus on the use of communication techniques to influence social change. Learn more about this online master's degree program here.

Official Program Name:

Master of Arts in Strategic Communication with a concentration in Advocacy and Social Impact

School Offering Program:

American University

Degree Level:


Program Prerequisites:

Those who wish to enroll in this Master of Arts in Strategic Communication program must hold a bachelor's degree (in any subject) with a 3.0 GPA. Strong oral and written communication skills, an understanding of public relations concepts, and familiarity with different types of social media outlets are important for students of this program. All applicants to American University should have a high school diploma or equivalent; some programs may have additional requirements.

Program Description:

What is the process for developing social marketing campaigns? How is an effective political communication plan designed? What social media tools are used by organizations to achieve communication goals? These are among the topics explored in the Advocacy and Social Impact concentration of American's University's online Master of Arts in Strategic Communication program. Students can also study strategic communication ethics, advocacy strategies in the digital age, and social media writing practices. In the core curriculum, students can expect to review the foundations of building a PR plan, public communications theory, research methodologies in communications, and basic strategic communication writing skills. All students are required to complete a research project addressing a communication issue that has not been previously studied.

Learning Format:


Program Length:

30 credits.

Financial Aid Available:

Eligible students could be able to receive financial aid in the forms of grants, loans, and scholarships. Contact American University's financial aid office for more information.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for a Master of Arts in Strategic Communication with a concentration in Advocacy and Social Impact:

The 30 credits required to earn this MA in Strategic Communication degree are split between required and concentration courses. Degree program and course requirements are subject to change. Contact American University to confirm the most accurate information before enrolling in a program.

Required Courses (15 credits)

  • Principles of Strategic Communication
  • Writing for Strategic Communication
  • Research for Strategic Communication
  • Communication Theory
  • Strategic Communication Capstone

Concentration Courses - Advocacy and Social Impact (15 credits)

  • Students choose three of the following courses:
    • Ethics in Strategic Communication
    • Social Marketing for Social Impact
    • Grassroots Digital Advocacy
    • Social Media Strategies and Tactics
    • Political Communication

Post-Graduation Opportunities

Furthering Your Education:

Graduates of this online MA in Strategic Communication program who intend to pursue academic careers could go on to study in a doctoral degree program. A doctorate would typically be necessary for teaching or filling administrative roles in postsecondary institutions or to conduct research in the area of strategic communications.

Doctoral degrees graduates might be prepared to pursue include, but are not limited to:

  • PhD in Communication
  • PhD in Strategic Communication
  • Doctor of Strategic Communication

Career Paths:

After they have earned the Master of Arts in Strategic Communication - Advocacy and Social Impact, graduates could be prepared for managerial roles in the development of public relations campaigns, social media management, or digital advertising campaigns. They might work for corporate communication or marketing departments, public relations firms, advertising firms, nonprofit agencies, government offices, or management consulting firms.

Some career titles that graduates could qualify for include:

  • Publicist
  • Media relations manager
  • Public relations consultant
  • Social media outreach coordinator

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