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Master of Science in Sports Analytics Management

American University's Master of Science in Sports Analytics and Management online program was designed to teach students how to build advanced organizational and evaluation skills to become leaders in the sports industry. Learn more about American University's MS in Sports Analytics and Management program here.

Official Program Name:

Master of Science in Sports Analytics and Management

School Offering Program:

American University

Program Level:


Program Prerequisites:

Prospective students will need a bachelor's degree from an accredited university to meet admission requirements for the Master of Science in Sports Analytics and Management online program at American University. Students may have experience with sports programs and recent technology as well as possess strong reading, writing, and critical thinking skills. All applicants to American University must have a high school diploma; some programs may have additional admission requirements.

Program Description:

American University's online Master of Science in Sports Analytics and Management program was developed to teach students the skills necessary to manage a sports program or organization. Students have the opportunity to learn about the different types of sports organizations and examine the business and financial aspects of the industry. Students could learn about everyday operations as well as tools and theories to handle issues in the sports industry. Courses might delve into the role of sports in society, social responsibility, innovation through new technologies, and policy development. Learners are given the opportunity to advance their communication and evaluation skills and to study consulting and collaboration strategies to build client and partner relationships. The curriculum allows for hands-on experience through a sports management capstone project.

Learning Format:


Program Length:

30 credits.

Financial Aid:

Eligible students could be able to receive financial aid in the forms of grants, loans, and scholarships. Contact American University's financial aid office for more information.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for the Master of Science in Sports Analytics and Management:

There are four modules to American University's online Master of Science in Sports Analytics and Management program. Students must complete core and required courses which cover technology, communication, and methods of evaluation, and then the professional and elective courses guide students through principles of sports management and professional and social engagement. Degree and program information is subject to change; contact American University to confirm the most accurate information before enrolling in a program.

Core Courses (9 credits)

  • Innovation Through New Technologies
  • Intercultural Communication for Professionals
  • Data-Driven Decision Making

Field/Professional Courses (9 credits)

  • Strategic Management of Sports Organizations
  • Sports Analytics and Social Engagement
  • Client Communications and Professional Consulting

Required Courses (6 credits)

  • Evaluation: Quantitative Methods
  • Project Cost-Benefit Analysis

Elective Courses (3 credits)

  • Students will choose one course from the following:
    • Adaptive Project Management Principles
    • Standards and Systems in U.S. Healthcare
    • Human Resource Information Systems (HRIS)
    • Instructional Design Principles and Practices
    • Principles and Theories of Evaluation
    • Decision Making and Change Management
    • Professional Ethics and Project Leadership
    • Teams and Virtual Teams
    • Evaluation: Qualitative Methods

Capstone Courses (3 credits)

  • Sports Analytics and Management Capstone

Post-Graduation Opportunities

Furthering Your Education:

Graduates may be interested in furthering their sports management education by exploring how to manage sports programs in a university setting. The Master of Science in Sports Analytics and Management degree from American University could also inspire students to further their skills into research and academia or a higher education leadership program. Doctoral opportunities include but are not limited to:

  • Doctor of Philosophy in Sports Management
  • Doctor of Philosophy in Health, Sport, and Exercise Science with a specialization in Recreation and Sports management
  • Doctor of Philosophy in Kinesiology with a specialization in Sports Management

Career Paths:

Graduates from this American University program could be able to seek leadership positions with sports leagues and programs, sporting goods companies, and sports agencies. In addition, those who complete the Master of Science in Sports Management program might represent athletes or work for private stakeholders in the sports industry. Graduates may be interested in the following career paths:

  • Director of operations
  • eSports manager
  • Sales representative for advertising / sponsorship
  • Athletic director

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