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BA in Marketing

The Bachelor of Arts in Marketing program at Ashford University is designed to help students build essential skills in marketing strategy development, communication, and marketing research. Get more details about this online degree program here.

Official Program Name:

Bachelor of Arts in Marketing

School Offering Program:

Forbes School of Business & Technology™ at Ashford University

Degree Level:

Bachelor's

Forbes School of Business & Technology

Program Prerequisites:

Strong creative and organizational skills could be helpful to those enrolling in the BA in Marketing program. Applicants to Ashford University must have completed a high school diploma or equivalent; some programs may have additional requirements.

Program Description:

Students of the Bachelor of Arts in Marketing program offered through the Forbes School of Business & Technology™ at Ashford University are provided the opportunity to study marketing principles and concepts that could help them develop the decision-making and managerial skills needed to work in the field. Major coursework addresses the components of a marketing program, marketing research and digital marketing tools, global marketing strategies, copywriting, consumer behavior, and different types of media used in integrated marketing communications. The curriculum also allows students to study statistics, business law, economics, organizational management, and finance. A capstone course requires the completion of a marketing plan that results in the student drawing on all of the concepts studied throughout the program.

Learning Format:

Online

Program Length:

120 credits.

Financial Aid Available:

Ashford University offers students several payment options, including cash plans, employer tuition reimbursement, direct employer billing, and military tuition assistance. Qualifying students may be eligible for financial aid.

Certain degree programs may not be available in all states.

For more information about on-time completion rates, the median loan debt of students who completed each program, and other important information, please visit: http://ashforddisclosures.com/

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for a Bachelor of Arts in Marketing:

Students enrolled in this program must complete a total of 120 credits, which includes 14 major courses and a capstone course. Degree program and course requirements are subject to change. Contact Ashford University to confirm the most accurate information before enrolling in a program.

Major Courses (45 credits)

  • Management for Organizations
  • Business Communications
  • Principles of Marketing
  • Introduction to Advertising
  • Statistics for Managers
  • Marketing Research
  • Business Law I
  • Consumer Behavior
  • Principles of Microeconomics
  • International Marketing
  • Integrated Marketing Communications
  • Principles of Accounting I
  • Principles of Finance
  • Digital Marketing Essentials
  • Marketing Capstone Course

Elective Courses

  • A total of 35 credits in electives

General Education (40 credits)

  • Personal Dimensions of Education
  • Digital Literacy for Life & the Workplace
  • English Composition I
  • Information Literacy
  • English Composition II
  • Introduction to Film
  • Informal Logic
  • Ethics & Moral Reasoning
  • American National Government
  • Introduction to Cultural Anthropology
  • Our Dependence upon Environment
  • Intermediate Algebra
  • General Education Capstone

Certain degree programs may not be available in all states.

For more information about on-time completion rates, the median loan debt of students who completed each program, and other important information, please visit: http://ashforddisclosures.com/

Post-Graduation Opportunities

Furthering Your Education:

Students who earn the Bachelor of Arts in Marketing from Ashford University program could expand their understanding of marketing practices and further their skills in marketing campaign development and management in a master's degree program. They might consider the Master of Business Administration with a specialization in Marketing at Ashford University.

Career Paths:

Graduates of the BA in Marketing program could have developed the skills needed to help companies design and implement marketing strategies for products or services. They could seek employment in the marketing or advertising departments of large or small companies. They might also pursue employment in advertising or public relations firms.

Positions graduates could pursue include:

  • Marketing coordinator
  • Market research analyst
  • Marketing manager
  • Advertising manager
  • Brand manager

Certain degree programs may not be available in all states.

For more information about on-time completion rates, the median loan debt of students who completed each program, and other important information, please visit: http://ashforddisclosures.com/

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