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Capella University | BS - Marketing

Those who aspire to help companies develop effective marketing strategies could consider studying in Capella University's Bachelor of Science in Business program with a specialization in Marketing. Read detailed information about this online bachelor's degree program here.

Official Program Name:

Bachelor of Science in Business with a specialization in Marketing

School Offering Program:

Capella University

Degree Level:


Program Prerequisites:

It could be helpful for students seeking to enter the BS in Business - Marketing program to have strong creative, decision-making, and organizational skills. Applicants to Capella University should have a high school diploma or equivalent; some programs may have additional requirements.

Program Description:

From digital marketing strategies to market research methods, Capella University's Bachelor of Science in Business with a specialization in Marketing program is designed to help students build an understanding of various marketing practices and tools. In specialization courses, students could expect to learn more about e-marketing approaches, distribution channels, marketing communications, marketing research trends and technologies, consumer behavior, and marketing strategies for services as opposed to products. Other topics likely to be addressed include public relations functions, global marketing practices, and digital marketing tools such as mobile applications, social media platforms, and email campaigns. Some courses may require students to develop plans, such as those for sales and marketing for enterprises and distribution management. Core courses address other aspects of business, such as human resources and operations, while a capstone requires students to present an idea for a product and service and create a strategic plan for that creation.

Learning Format:


Program Length:

180 credits.

Financial Aid Available:

Eligible students could be able to receive financial aid in the forms of grants, loans, and scholarships. Contact Capella University's financial aid office for more information.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for a Bachelor of Science in Business with a specialization in Marketing:

To successfully complete this program, students must earn a total of 180 credits; this total reflects 45 general education credits, 42 business core credits, 48 marketing specialization credits, 39 electives credits, and a 6-credit capstone. Degree program and course requirements are subject to change. Contact Capella University to confirm the most accurate information before enrolling in a program.

General Education Courses (45 credits)

  • Students select a minimum of six quarter credits from each of the following categories:
    • Communications
    • Humanities
    • Natural Science and Mathematics
    • Social Science

Core Business Courses (42 credits)

  • Students choose one of the following courses
    • Developing a Business Perspective
    • Developing a Business Perspective
  • Fundamentals of Management
  • Fundamentals of Leadership
  • Fundamentals of Business Law
  • Fundamentals of Supply Chain Management
  • Fundamentals of Marketing and Sales
  • Fundamentals of Human Resource Management
  • Fundamentals of Organizational Communication
  • Fundamentals of Accounting
  • Fundamentals of Finance

Marketing Specialization Courses (48 credits)

  • E-Marketing
  • Marketing Distribution Channel Management
  • Brand Identity and Marketing Communications
  • Marketing Research
  • Ethics and Enterprise
  • Change Management
  • Students select two of the following courses:
    • Customer Behavior
    • Sales and Sales Management
    • Services Marketing
    • Public Relations
    • Marketing Strategy
    • Global Marketing
    • Digital Marketing Tools

Elective Courses (39 credits)

  • Students choose any undergraduate courses

Capstone Course (6 credits)

  • Business Capstone Project

Post-Graduation Opportunities

Furthering Your Education:

While the BS in Business - Marketing program at Capella University could adequately prepare students for entry- or mid-level positions, graduates who intend to seek more advanced positions might consider earning a master's degree. A graduate degree program could expand on business topics and marketing strategies and help students develop the skills needed for leadership positions in marketing departments or firms.

Master's degrees graduates might be prepared to pursue, but are not limited to:

  • Master of Science in Marketing
  • Master of Science in Integrated Marketing Communications
  • Master of Business Administration
  • Master of Business Administration - Marketing
  • Master of Business Administration - Marketing Management

Career Paths:

Graduates of the Bachelor of Science in Business with a specialization in Marketing program could apply what they have learned to positions in corporate marketing or sales departments, marketing firms, public relations firms, advertising agencies, or market research companies. They might assist in areas of campaign development, marketing materials development, distribution, public relations, promotions, or brand management.

Positions for which graduates might be a good fit include:

  • Marketing/sales assistant
  • Marketing manager
  • Marketing specialist
  • Digital marketing manager
  • Sales coordinator

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