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BS in Marketing and Sales

In Colorado Christian University's Bachelor of Science in Marketing and Sales program, students are provided with the opportunity to learn strategies and processes to help businesses market their products and services and develop effective sales campaigns. Read on to get more details about this undergraduate degree program.

Official Program Name:

Bachelor of Science in Marketing and Sales

School Offering Program:

Colorado Christian University

Degree Level:

Bachelor's

Program Prerequisites:

Prior business courses, such as those focusing on marketing, promotions, and advertising, would be helpful to aspiring students of this program. Strong creative and communication skills and an eye for detail are beneficial. Applicants to Colorado Christian University should have a high school diploma or equivalent; some programs may have additional requirements.

Program Description:

What defines the consumer buying process? Which marketing tools are used in different marketing channels? How is pricing of a product determined? These are just a few of the topics students might explore when they enroll in Colorado Christian University's Bachelor of Science in Marketing and Sales program. Other major courses might address sales force management methods, the sales presentation and closing processes, advertising objectives, public relations tools, supply chain management, marketing planning strategies, and product packaging and labeling. Students might expect to develop a foundational knowledge of marketing principles and management theory that could help them make decisions in a business environment. Global marketing practices, market analysis methodologies, and written and oral communication processes might also be discussed in this program.

Learning Format:

Online and on-campus

Program Length:

120 credits.

Financial Aid Available:

Eligible students could be able to receive financial aid in the forms of grants, loans, and scholarships. Contact Colorado Christian University's financial aid office for more information.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for a Bachelor of Science in Marketing and Sales:

To graduate from this BS program, students must complete 42 credits in general education coursework, nine credits in foundational courses, 30 credits in the sales and marketing curriculum, and 39 credits in electives. Degree program and course requirements are subject to change. Contact Colorado Christian University to confirm the most accurate information before enrolling in a program.

General Education Courses (42 credits)

  • World Views
  • Choose one of the following courses:
    • Art Appreciation
    • Photography I
    • Creative Arts
    • Classic Christmas Films & Literature
    • C.S. Lewis in Film & Literature
  • Adult Studies Seminar I
  • Adult Studies Seminar II
  • Choose two of the following courses:
    • Old Testament Introduction
    • New Testament Introduction
    • Introduction to the Bible
    • How We Got the English Bible
    • Biblical Interpretation
    • Spiritual Formation
    • Songs of the Faith: Psalms
    • Apostolic History & Instruction: Acts & Paul's Letters
    • Introduction to Systematic Theology
  • Introduction to College Writing
  • Effective Business Communication
  • Choose one of the following courses:
    • Oral Communication
    • Interactive Communication
  • Introduction to Research and Applied Statistics
  • Choose one of the following courses:
    • Biological Diversity
    • Introduction to Nutrition
    • Introduction to Environmental Science
  • Business Fundamentals
  • Macro and Micro Economics
  • Choose one of the following courses:
    • Western Civilization
    • America Since 1877
    • History of Christianity
    • American Exceptionalism
    • Christianity in America

Foundations Core Courses: Marketing and Sales (9 credits)

  • Financial Accounting Fundamentals I
  • Foundations of Business Law
  • Marketing Fundamentals

Major Courses (30 credits)

  • Beyond Integrity: Business Ethics for the 21st Century Organizational Leader
  • International Business Cultures
  • Consumer Behavior
  • Personal Selling and Customer Relations
  • Advertising, Promotion, and Public Relations
  • Retail, Multi-Marketing Channels, and Supply Chains
  • Interactive, Social, and Direct Marketing
  • Marketing Research and Analytics
  • Product Development and Pricing
  • Marketing Strategy

Elective Courses (39 credits)

  • Students take 39 additional credits of electives

Post-Graduation Opportunities

Furthering Your Education:

The BS in Marketing and Sales program at Colorado Christian University is essentially designed to help students prepare for mid-management positions in corporate sales, marketing, advertising, or production departments. Those who wish to advance to senior management or executive-level positions might be required to hold a master's degree in an appropriate area. Some of the master's degree programs graduates could consider include:

  • Master's in Sales and Marketing Management
  • Master of Science in Integrated Marketing Communications
  • Master of Business Administration - Marketing

Career Paths:

Graduates of the Bachelor of Science in Marketing and Sales program might possess the knowledge of business practices, selling processes, and marketing campaign development to seek managerial positions in nearly any type of industry. They might be able to assume management responsibilities in areas of product development, distribution, marketing, promotions, PR, market research, or brand management. In addition, they could explore opportunities in retail management. For example, some of the positions graduates might be able to pursue include:

  • Sales manager
  • Marketing manager
  • Market research analyst
  • Advertising and promotions manager

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