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Undergraduate Certificate in Digital Marketing

The Undergraduate Certificate in Digital Marketing program at Colorado State University Global is designed to introduce students to basic marketing strategies and practices while focusing on digital technologies and platforms. Get more details about this online undergraduate program here.

Official Program Name:

Undergraduate Certificate in Digital Marketing

School Offering Program:

Colorado State University Global

Degree Level:

Undergraduate Certificate

Program Prerequisites:

Students interested in this undergraduate certificate program might have some understanding of business or marketing. They should possess strong creative, technical, and organizational skills and be detail oriented. Applicants to Colorado State University Global should have a high school diploma or equivalent; some programs may have additional requirements.

Program Description:

Students of the Undergraduate Certificate in Digital Marketing program at Colorado State University Global have the opportunity to learn new information about or expand their current knowledge of digital marketing processes and strategies. Courses in this program might address basics of market research, distribution, product development, pricing, marketing/technology integration, and branding strategies. Students might also learn about email and mobile marketing strategies, video marketing, social media marketing, search engines, and website development tools. Marketing analytics, Google analytics, and Adwords might also be covered.

Learning Format:

Online

Program Length:

21 credits.

Financial Aid Available:

Eligible students could be able to receive financial aid in the forms of grants, loans, and scholarships. Contact Colorado State University Global financial aid office for more information.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for an Undergraduate Certificate in Digital Marketing:

Students will be required to complete seven 3-credit courses to earn this Digital Marketing Certificate. Degree program and course requirements are subject to change. Contact Colorado State University Global to confirm the most accurate information before enrolling in a program.

Digital Marketing Courses (21 credits)

  • Introduction to Marketing
  • Product and Brand Management
  • Digital Marketing
  • Website and Content Marketing
  • Social Media Marketing
  • International and Multi-Cultural Marketing
  • Market Research Through Digital Metrics & Analytics

Post-Graduation Opportunities

Furthering Your Education:

Once they have mastered the fundamental concepts covered in the Undergraduate Certificate in Digital Marketing program, graduates might go on to pursue a four-year degree in this field. A bachelor's degree might be the minimum requirement in some companies to assume a managerial position or even an entry-level job in marketing.

Bachelor's degrees graduates might be prepared to pursue include, but are not limited to:

  • Bachelor of Science in Marketing
  • Bachelor of Science in Digital Marketing
  • Bachelor of Science in Business Administration with a concentration in Marketing

Career Paths:

Graduates of Colorado State University Global's Undergraduate Certificate in Digital Marketing program could have developed the necessary skills and knowledge of basic marketing concepts to pursue entry-level positions in corporate marketing departments, advertising or marketing agencies, PR firms, or marketing consulting firms. They might assist in digital content creation, online promotional materials development, or market research activities. Current professionals, such as marketing managers, might use this program to boost their skills in digital marketing campaign development and strategies.

Jobs for which graduates might be qualified include:

  • Digital marketer
  • Digital marketing strategist
  • Marketing assistant
  • SEO account coordinator