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BS in Music Business (Campus)

The Bachelor of Science in Music Business program at Full Sail University is designed to help students build the managerial skills and knowledge of music recording and distribution processes needed to work in the music industry. Read on to get more details about this campus-based BS program.

Official Program Name:

Bachelor of Science in Music Business

School Offering Program:

Full Sail University

Degree Level:


Program Prerequisites:

Students who aspire to enter this program might have taken previous coursework in business, management, or marketing. A strong interest in how music is developed, marketed, and distributed is helpful, and student might possess strong creative and organizational skills. Applicants to Full Sail University should have a high school diploma or equivalent; some programs may have additional requirements.

Program Description:

Full Sail University's 20-month, campus-based Bachelor of Science in Music Business program gives students the opportunity to take courses introducing them to the inner workings of the music industry, from marketing and producing to talent representation and scouting. Courses might address such topics as the structure of music-related companies, the evaluation of live and recorded music, contracts, song royalties, music copyrighting, retail distribution of music recordings, and developing and executing tour schedules. Students will also take courses that cover the basics of marketing, business economics, accounting, business law, and management principles. Through a series of project and portfolio courses, students have the chance to apply what they have learned as they create, among other projects, a pitch to a recording label, their own music company (complete with budget, competitive outline, and logo), and detailed music distribution plan.

Learning Format:

On campus

Program Length:

120 credits.

Financial Aid Available:

Eligible students could be able to receive financial aid in the forms of grants, loans, and scholarships. Contact Full Sail University's financial aid office for more information.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for a Bachelor of Science in Music Business:

There are 120 credits needed to complete the BS in Music Business program. Degree program and course requirements are subject to change. Contact Full Sail University to confirm the most accurate information before enrolling in a program.

Music Business Courses (120 credits)

  • Creative Presentation
  • Psychology of Play
  • Business in the Entertainment and Media Industries
  • English Composition I
  • Business Management
  • Introduction to Marketing
  • Data Analysis and Reporting
  • Popular Culture in Media
  • Introduction to Economics
  • Project and Portfolio I: Business & Marketing
  • Career Module I: Personal Branding
  • Business Law
  • Statistics
  • Business Accounting
  • Project and Portfolio II: Business & Marketing
  • Career Module II: Career Research
  • New Media Tools
  • Project and Portfolio III: Entertainment & Business
  • Career Module III: Resume Fundamentals
  • Music Business Models
  • Professional Writing
  • Artist Management
  • Music Evaluation for Artists and Repertoire
  • Leadership and Organizational Behavior
  • Music Copyright and Publishing
  • Project and Portfolio IV: Music Business
  • Career Module IV: Career Strategy and Planning
  • Music Business Marketing
  • Music Retail and Distribution
  • Project and Portfolio V: Music Business
  • Career Module V: Networking
  • Principles of Business Finance
  • Music Supervision
  • Fundamentals of Physical Science
  • Project and Portfolio VI: Music Business
  • Career Module VI: Resume Writing
  • Concert Management and Touring
  • Project and Portfolio VII: Business & Marketing
  • Career Module VII: Job Interview

Post-Graduation Opportunities

Furthering Your Education:

After meeting all requirements of Full Sail University's Bachelor of Science in Music Business program, graduates might choose to continue their studies in a master's degree program. A master's degree might explore management practices in more depth and could be required to obtain executive positions for recording studios, major record labels, or talent management firms.

Master's degrees graduates might pursue include, but are not limited to:

  • Master of Music
  • Master of Science in Music Business Administration
  • Master of Business Administration - Music Business

Career Paths:

Graduates of the BS in Music Business program might have developed the leadership skills and understanding of the music industry needed to pursue entry-level or mid-management positions in the field. They might pursue careers in recording studios, music retail stores, music distribution companies, talent management firms, or recording labels. They might also oversee the management of bands, where they may book tours, schedule appearances, handle financial matters, and arrange recording sessions.

Graduates might seek careers as one of the following:

  • Artist manager
  • Label manager
  • Concert promoter
  • Music contractor
  • Tour manager

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