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MS in Digital Marketing

Full Sail University's Master of Science in Digital Marketing program offers students the opportunity to expand their skills in and understanding of new media marketing strategies, technologies, and principles for possible career advancement purposes. Read on to get more detailed information about this online MS program.

Official Program Name:

Master of Science in Digital Marketing

School Offering Program:

Full Sail University

Degree Level:


Program Prerequisites:

Students seeking to enroll in this MS program might have earned a bachelor's degree in marketing or business administration. Prior coursework covering marketing principles would be helpful. Applicants to Full Sail University should have a high school diploma or equivalent; some programs may have additional requirements.

Program Description:

The Master of Science in Digital Marketing program at Full Sail University is designed to address advanced concepts in such areas as search engine optimization, marketing campaign development, branding, and digital marketing technology. Students of this program might learn more about storytelling principles, web design, internet PR strategies, and the uses of online and mobile technologies, such as videos and social media, to target markets and influence consumers. Advanced practices in search engine marketing, email marketing, social media marketing, online search methods, and trends in SEO are also addressed. Students will also have the opportunity to examine marketing campaign case studies and campaign models to enhance their understanding of digital marketing practices.

Learning Format:


Program Length:

37 credits.

Financial Aid Available:

Eligible students could be able to receive financial aid in the forms of grants, loans, and scholarships. Contact Full Sail University's financial aid office for more information.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for a Master of Science in Digital Marketing:

Students of this program will be required to complete a total of 37 credits in twelve courses. Degree program and course requirements are subject to change. Contact Full Sail University to confirm the most accurate information before enrolling in a program.

Digital Marketing Major Courses (37 credits)

  • Mastery: Personal Development and Leadership
  • Digital Marketing Fundamentals
  • Digital Storytelling and Branding
  • Consumer Behavior and Analysis
  • Digital Design and Usability
  • New Media Marketing
  • Advanced Digital Marketing Strategies
  • Advanced Search Engine Optimization
  • Strategic Internet Public Relations
  • Digital Analytics and Optimization
  • Digital Marketing and the Law
  • Digital Marketing Campaign Development

Post-Graduation Opportunities

Career Paths:

Once they have completed all required coursework in the Master of Science in Digital Marketing program, graduates might seek advanced employment opportunities in marketing or sales departments, advertising firms, PR firms, or content management companies. They might be prepared to manage areas of new media development, digital analytics, marketing campaign development, marketing legal compliance, or website content creation.

Career titles that graduates might seek to assume include:

  • Media director
  • Digital strategist
  • SEO manager
  • Market research analyst
  • Digital marketing director

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