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MS in Entertainment Business (Campus)

Aspiring leaders in the entertainment industry might develop the managerial skills and knowledge of business practices needed to obtain positions in the field by completing studies in Full Sail University's Master of Science in Entertainment Business program. More details about this campus-based MS program are found here.

Official Program Name:

Master of Science in Entertainment Business

School Offering Program:

Full Sail University

Degree Level:


Program Prerequisites:

Those seeking to enter this master's degree program might have completed an undergraduate program in business or management. An interest in the entertainment world and strong leadership, decision making, and organizational skills are important for aspiring students of this program. Applicants to Full Sail University graduate programs should have an undergraduate degree; some programs may have additional requirements.

Program Description:

The Master of Science in Entertainment Business program at Full Sail University combines courses addressing general business practices with those specific to the entertainment industry. Some courses in this program discuss fundraising for entertainment projects, product management techniques, and entertainment law addressing contract management and intellectual property protection. Other courses cover executive leadership styles, digital marketing tools and planning strategies, negotiation concepts, project management principles, and team management. In the final courses, students are required to write and present their own business plan.

Learning Format:

On campus

Program Length:

41.5 credits.

Financial Aid Available:

Eligible students could be able to receive financial aid in the forms of grants, loans, and scholarships. Contact Full Sail University's financial aid office for more information.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for a Master of Science in Entertainment Business:

Students of this program will be required to complete 12 courses; 11 of these courses are 3.5 credits each. Degree program and course requirements are subject to change. Contact Full Sail University to confirm the most accurate information before enrolling in a program.

Entertainment Business Major Courses (41.5 credits)

  • Mastery: Personal Development and Leadership
  • Executive Leadership
  • Project and Team Management
  • Business Storytelling and Brand Management
  • Entertainment Business Finance
  • Digital Marketing
  • Negotiation and Deal-Making
  • Product and Artist Management
  • Advanced Entertainment Law
  • Entertainment Media Publishing and Distribution
  • Business Plan Development
  • Final Project: Business Plan

Post-Graduation Opportunities

Career Paths:

After obtaining the MS degree in Entertainment Business from Full Sail University, graduates might advance in their current place of employment or seek executive-level positions in TV studios, film production companies, talent agencies, entertainment venues, or music production companies. They might oversee areas of event management, booking, touring schedules, marketing, branding, or promotions.

Job titles that graduates might have developed the skills for include:

  • Booking agent
  • Event manager
  • Tour manager
  • Vice president of acquisitions

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