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Grand Canyon University | DBA - Marketing

Students who enroll in Grand Canyon University's Doctor of Business Administration with an emphasis in Marketing program will have the opportunity to learn data-driven strategies across a range of business disciplines. Read more about Grand Canyon University's DBA - Marketing program.

Official Program Name:

Doctor of Business Administration with an emphasis in Marketing

School Offering Program:

Grand Canyon University

Degree Level:


Program Prerequisites:

Students considering enrolling in the DBA - Marketing program should be interested in a career in business marketing and have a master's degree. They should also have strong organizational, leadership, and analytical skills. All applicants to Grand Canyon University graduate programs should already have a bachelor's degree; some programs have additional requirements.

Program Description:

The DBA with an emphasis in Marketing program is designed for individuals who want to prepare themselves for executive leadership in business and marketing. The program is designed to give students data-driven strategies to increase competitive advantage along with the soft skills needed to lead a business. The program aims to equip students with both theoretical and practical expertise.

Students in this doctoral program at Grand Canyon University are required to write a dissertation, which is integrated into the coursework from the beginning of the program. This integrated approach is designed to allow students to apply their learning immediately and get consistent feedback and mentoring from faculty. Two four-day residencies are also a part of the course curriculum.

Learning Format:

Online and campus

Program Length:

60 credits.

Financial Aid:

Eligible students could be able to receive financial aid in the forms of grants, loans, and scholarships. Contact Grand Canyon University's financial aid office for more information.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for Doctor of Business Administration With an Emphasis in Marketing

The DBA - Marketing program has 20 core courses, worth three credits each. Degree program and course requirements are subject to change. Contact Grand Canyon University to confirm the most accurate information before enrolling in a program.

Core Courses (60 credits)

  • Introduction to Advanced Graduate Studies and Scholarship
  • Foundations for Research
  • Analysis of Existing Research
  • Approaches to Research Design and Data Analysis
  • Statistics
  • Formalizing the Research Prospectus
  • Emerging Issues in Financial Management
  • Economics for Business Decisions
  • The Sustainable Future
  • Developing the Research Proposal
  • Dissertation I
  • Dissertation II
  • Dissertation III
  • The History and Philosophy of Marketing
  • Digital Technology and Consumer Behavior
  • Data-Driven Marketing Management
  • Consumer Behaviors in Global Marketing
  • Complexity of Marketing
  • Residency: Dissertation
  • Residency: Presentation of Progress or Results

Post-Graduation Opportunities

Career Paths:

Through coursework in statistics, marketing, and related business topics, the Doctor of Business Administration with an emphasis in Marketing program is designed to prepare graduates for careers as leaders in executive-level business management or higher education.

Some possible careers could include:

  • Chief Executive Officer
  • Professor of Higher Education
  • Marketing Executive

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