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BS in Sport Management - General

From minor to major sports teams or sports marketing firms to sporting event venues, Liberty University's Bachelor of Science in Sport Management - General program is designed to help students prepare for various careers in the world of sports. Read on for more details about this online degree program.

Official Program Name:

Bachelor of Science in Sport Management - General

School Offering Program:

Liberty University

Degree Level:


Program Prerequisites:

Prospective students might have taken previous courses in management or marketing and should have an interest in various types of sports. They might possess strong administrative, organizational, and communication skills. All applicants to Liberty University should have a high school diploma or equivalent; some programs may have additional requirements.

Program Description:

Event management, sport finance management, and strategic marketing planning are among the topics that students could expect to explore when they enroll in the Bachelor of Science in Sport Management - General program at Liberty University. Other topics addressed in the major core curriculum include the historical development of sports, sport facility planning and operations, recreational program management, the popularity of sports, sport media, and legislation and regulation in sports. Students could also review needed skills for obtaining employment in the sports field and career opportunities within this field. A practicum and internship allow students to gain work experience within a sports organization.

Learning Format:


Program Length:

120 credits.

Financial Aid Available:

Eligible students could be able to receive financial aid in the forms of grants, loans, and scholarships. Contact Liberty University's financial aid office for more information.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for a Bachelor of Science in Sport Management - General:

A total of 33 credits must be taken in sport management courses to complete this program; other requirements include 39-42 credits in general education coursework, nine credits in sports management electives, six credits in foundational courses, and nine credits in a practicum and internships. Students also complete 18-24 free elective credits. Degree program and course requirements are subject to change. Contact Liberty University to confirm the most accurate information before enrolling in a program.

General Education Requirements (39-42 credits)

  • Composition and Rhetoric
  • Communications Elective
  • Information Literacy Elective
  • Information Literacy Elective
  • Instructional Technology for Successful Online Learning
  • Math Elective (MATH 114 or higher)
  • Christian Life and Biblical Worldview
  • Critical Thinking Elective
  • Cultural Studies Elective
  • Natural Science Elective
  • Social Science Elective
  • Survey of Old and New Testament
  • Introduction to Theology Survey

Major Foundational Courses (6 credits)

  • Intermediate Business Computer Applications
  • Economics Elective

Major Core Courses (33 credits)

  • Introduction to Sport Management
  • History of Sport
  • Sport Facilities and Events
  • Sport Law
  • Communication in Sport
  • Introduction to Sport Ministry Outreach
  • Administration and Organization in Sport and Recreation
  • Sport Finance
  • Issues and Trends in Sport
  • Sport Marketing
  • Research Methods in Sport Management

Experiential Component (9 credits)

  • Practicum
  • Students choose one of the following:
    • Interim Internship
    • Special Topics in Sport Management
  • Internship

Cognate (12 credits)

  • Students choose any four electives in Sport Management

Elective Courses (18-24 credits)

  • Students choose 6-8 courses in free electives

Post-Graduation Opportunities

Furthering Your Education:

Graduates of the BS in Sport Management - General program might develop the managerial skills needed for entry-level or mid-management careers in the field; however, those who wish to pursue higher levels of authority or a career in academics might seek a master's degree. In a graduate degree program, students might learn more about research methodologies, management theories, and legal issues in sport-related settings.

Master's degrees graduates could pursue include, but are not limited to:

  • Master of Science in Sport Management - General
  • Master of Science in Sport Management - Sport Administration
  • Master of Science in Sport Management - Coaching & Athletic Administration

Career Paths:

Once they have earned the Bachelor of Science degree in Sport Management, graduates might be prepared to assume managerial responsibilities for sports teams, school sports programs, sporting facilities, sports marketing firms, sport agencies, or sports equipment manufacturers. They might arrange sporting events, oversee sport program development, create marketing campaigns, manage fiscal responsibilities, or manage public relations for sports figures or teams.

Career titles that graduates might be prepared for include:

  • Sport agent
  • Sport event coordinator
  • Athletic development specialist
  • Collegiate athletic administrator
  • Sports marketing coordinator

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