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MS in Social Media Management

Those who want education in the area of social media promotion might become students of Liberty University's Master of Science in Social Media Management program. Read on for program and course details.

Official Program Name:

Master of Science in Social Media Management

School Offering Program:

Liberty University

Degree Level:


Program Prerequisites:

Potential applicants to Liberty University's online Master of Science in Social Media Management program should have excellent verbal and written communication skills. An awareness of pop culture and a sense of humor are essential. Applicants to Liberty University's graduate programs should have a bachelor's degree; some programs may have additional admissions requirements.

Program Description:

Liberty University's Master of Science in Social Media Management program places special emphasis on communication and storytelling. Students of the program might be able to analyze theories on the role of communication conflict in various contexts. They could also prepare to lead social media teams through the process of creating and assessing social media content. The coursework could serve to teach students to use social media to gain a competitive edge and develop strategic plans to help reach target audiences. The purpose of some courses is to teach students how to grow customer bases and organizations themselves through the use of social media marketing strategies.

Learning Format:


Program Length:

33 credits.

Financial Aid Available:

Eligible students could be able to receive financial aid in the forms of grants, loans, and scholarships. Contact Liberty University's financial aid office for more information.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for a Master of Science in Social Media Management:

Program participants must earn 33 credits to receive Liberty University's online Master of Science in Social Media Management credential. The program consists of 11 core courses. Degree program and course requirements are subject to change. Contact Liberty University to confirm the most accurate information before enrolling in a program.

Core Courses (33 credit hours)

  • Communication and Conflict
  • Strategic Storytelling
  • Video, Social & Mobile Promotion
  • Strategic Media Analysis
  • Effective Media Analysis
  • Best Practices: Transforming the Digital Organization
  • Using Emerging Trends in Strategic Communication
  • Strategic Organizational Communication
  • Setting Social & Interactive Goals
  • Strategic Communication Campaigns for the Digital Age
  • New Beginnings: Research, Insight, and Application

Post-Graduation Opportunities

Furthering Your Education:

If students also want to prepare for careers in upper management or academia, they could prepare by earning a doctoral degree. Once they've earned Liberty University's Master of Science in Social Media Management degree, students might go on to learn about advanced computer science and emerging media content, and they might also conduct media research. A few examples of potential doctoral programs can be found below:

  • Ph.D. in Media, Communication, and Culture
  • Ph.D. in Media Studies
  • Ph.D. In Emerging Media Studies

Career Paths:

Students who complete Liberty University's Master of Science in Social Media Management program could be able to use their knowledge of social media marketing strategies and communications to stand out in the job market. Opportunities might be found within the realms of digital or social media. Possible career titles include:

  • Customer relations manager
  • Social media manager
  • Customer satisfaction VP
  • Communications director
  • Church video manager

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