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BA in Communication Studies - Advertising and Public Relations

Students of Regent University's Bachelor of Arts in Communication Studies - Advertising and Public Relations program have the chance to develop an understanding of marketing, communication, advertising, and PR strategies to help companies manage their brands and market their products. Read more about this BA program here.

Official Program Name:

Bachelor of Arts in Communication Studies - Advertising and Public Relations

School Offering Program:

Regent University

Degree Level:

Bachelor's

Program Prerequisites:

Strong oral and written communication skills and prior coursework in public speaking and business could be helpful for aspiring students of this BA in Communication Studies - Advertising and Public Relations program. All applicants to Regent University should have a high school diploma or equivalent; some programs may have additional requirements.

Program Description:

Marketing campaign development, media analysis, and public relations processes are among the main topics explored in the Bachelor of Arts in Communication Studies - Advertising and Public Relations program at Regent University. Concentration courses provide students with the opportunity to learn more about marketing communications, selling strategies, public image creation, social networking, marketing principles, and writing strategies. In major courses, students might delve into public speaking practices such as delivering presentations and forming arguments, communications technologies, communication theory, and narrative concepts. In the program's capstone course, students can develop an extensive research project focusing on a communication topic.

Learning Format:

Online and on-campus

Program Length:

120+ credits.

Financial Aid Available:

Eligible students could be able to receive financial aid in the forms of grants, loans, and scholarships. Contact Regent University's financial aid office for more information.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for a Bachelor of Arts in Communication Studies - Advertising and Public Relations:

To meet the 120-credit requirement for this program, students must take 49 credits in general education coursework, 18 credits in major courses, 21 credits in the area of concentration, and 35 credits in electives. Degree program and course requirements are subject to change. Contact Regent University to confirm the most accurate information before enrolling in a program.

General Education Courses (49+ credits)

  • The Making of the Christian Mind
  • The Making of a Christian Leader
  • Introduction to Bible
  • Christian Doctrine
  • Introduction to Christian History & Thought
  • Public Speaking
  • Regent Foundations of Success
  • English Composition
  • Research and Academic Writing
  • The True, the Good & the Beautiful
  • Literature of the Western World
  • Art and Culture
  • Choose one of the following mathematics courses:
    • Math for Liberal Arts
    • College Algebra
    • Statistics
    • Calculus I
    • Discrete Math
  • Choose one of the following natural sciences course:
    • Introduction to Biology with Laboratory
    • General Biology I
    • Origins of the Cosmos
  • Choose one of the U.S. history courses:
    • U.S. History I (to 1877)
    • U.S. History II (from 1877)
  • Choose one of the following economics courses:
    • Introduction to Economics
    • Microeconomics
  • Choose one of the following Global Studies course:
    • World Geography
    • Western Civilization I
    • Western Civilization II
    • World History I
    • World History II
    • Introduction to Spanish I
    • Introduction to Spanish II
    • Intermediate Spanish I
    • Intermediate Spanish II

Communications Major Courses (18 credits)

  • Public Speaking
  • Foundations of Communication
  • Interpersonal Communication
  • Communication Theory
  • Narrative Concept and Development
  • Communicating in the 21st Century

Advertising and Public Relations Concentration Courses (21 credits)

  • Production News, Information, Entertainment
  • Writing for Strategic Communication
  • Communication Ethics
  • Marketing Principles
  • Advertising and Promotion
  • Public Relations
  • Capstone Seminar

Electives (35 credits)

  • Students must complete 35 credits of general elective courses

Post-Graduation Opportunities

Furthering Your Education:

Once they have been awarded a Bachelor of Arts in Communication Studies in this concentration area, graduates could enter the workforce, or they may consider continuing their studies in a graduate degree program. A master's degree might be required to advance to executive-level positions in marketing, promotions, or public relations. Types of master's degree programs graduates could consider include:

  • Master of Arts in Advertising
  • Master of Arts in Public Relations
  • Master of Arts in Strategic Communications
  • Master of Business Administration - Marketing

Career Paths:

Graduates of Regent's BA in Communication Studies - Advertising and Public Relations program might be prepared to pursue junior or mid-management positions in corporate marketing, communications, PR, or promotions. They might work for advertising companies, marketing firms, or PR firms. Graduates could also seek work in areas of media relations or account management.

Positions that might be suitable for graduates include:

  • Account manager
  • Copywriter
  • Marketing coordinator
  • Public relations specialist
  • Media relations specialist

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