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BS in Business - Marketing

Regent University's Bachelor of Science in Business with a concentration in Marketing program is designed to deliver a firm foundation in overall business practices while focusing on aspects of marketing, sales, and marketing research. Read on for more detailed information about program requirements and outcomes.

Official Program Name:

Bachelor of Science in Business with a concentration in Marketing

School Offering Program:

Regent University

Degree Level:


Program Prerequisites:

Students seeking to enter this program might have taken prior courses in business or management. It could be helpful for students to possess strong creative, communication, and critical thinking skills. All applicants to Regent University should have a high school diploma or equivalent; some programs may have additional requirements.

Program Description:

Students of Regent University's Bachelor of Science in Business with a concentration in Marketing program have the opportunity to build a strong understanding of business principles and management practices while also learning more about strategies used in areas of public relations, advertising, and other marketing avenues. Concentration courses might cover media analysis, marketing communication, public image development, market data analysis, and consumer behavior. Other topics might include social media strategies, e-commerce technology, sales forecasting, and retail practices such as inventory control, store design, and merchandising. These studies are supported by a business core curriculum that is designed to help students gain insight into practices in areas of finance, accounting, information systems, management, and organizational leadership.

Learning Format:

Online and on-campus

Program Length:

120+ credits.

Financial Aid Available:

Eligible students could be able to receive financial aid in the forms of grants, loans, and scholarships. Contact Regent University's financial aid office for more information.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for a Bachelor of Science in Business with a concentration in Marketing:

In addition to 49 credits in general education requirements, students of this program must complete 39 credits in core business courses, 12 credits in the marketing emphasis, and 20 credits in general electives. Degree program and course requirements are subject to change. Contact Regent University to confirm the most accurate information before enrolling in a program.

General Education Courses (49 credits)

  • The Making of the Christian Mind
  • The Making of a Christian Leader
  • Introduction to Bible
  • Christian Doctrine
  • Introduction to Christian History & Thought
  • Public Speaking
  • Regent Foundations of Success
  • English Composition
  • Research and Academic Writing
  • The True, the Good & the Beautiful
  • Literature of the Western World
  • Art and Culture
  • Choose one of the following mathematics courses:
    • College Algebra
    • Calculus I
    • Discrete Math
  • Choose one of the following natural sciences courses:
    • Introduction to Biology with Laboratory
    • General Biology I
    • Origins of the Cosmos
  • Choose one of the following U.S. history courses:
    • U.S. History I (to 1877)
    • U.S. History II (from 1877)
  • Microeconomics
  • Choose one of the following global studies courses:
    • World Geography
    • Western Civilization I
    • Western Civilization II
    • World History I
    • World History II
    • Introduction to Spanish I
    • Introduction to Spanish II
    • Intermediate Spanish I
    • Intermediate Spanish II

Business Major Courses (39 credits)

  • Introduction to Business
  • Accounting Principles
  • Marketing Principles
  • Business Leadership and Communication
  • Financial Management
  • Business Statistics
  • Business Law
  • Business Driven Technology
  • International Business
  • Strategic Management
  • Senior Capstone
  • Macroeconomics
  • Operations Management

Concentration Courses: Marketing (12 credits)

  • Advertising and Promotion
  • Public Relations
  • Retail Management
  • Marketing Research
  • Sales Management
  • e-Commerce
  • Consumer Behavior
  • Social Media Marketing

Electives (20 credits)

  • Students select 20 credits of general elective courses

Post-Graduation Opportunities

Furthering Your Education:

Once students have successfully met all of the requirements to graduate from the BS in Business - Marketing program, they might choose to enter a master's degree program before exploring employment opportunities. It could be beneficial to those students who wish to prepare for more advanced positions in the field, such as marketing executive or director. Some companies might require one to hold a graduate degree to be eligible for senior management or executive positions. Master's degree programs that might be suitable for graduates include:

  • Master of Science in Marketing
  • Master of Science in Integrated Marketing Communication
  • Master of Business Administration
  • Master of Business Administration with a concentration in Marketing

Career Paths:

Promotions, public relations, sales, and market analysis are some of the areas that graduates of the Bachelor of Science in Business - Marketing program might explore following completion of their studies. They might assist in areas of promotional material development, marketing strategy development, retail sales, or social media optimization.

Job titles that graduates might be a good fit for include the following:

  • Account executive
  • Marketing specialist
  • Project manager
  • Market research analyst
  • Public relations specialist

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