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BS in Marketing

Those who aspire to play pivotal roles in corporate marketing, promotions, and advertising campaigns might build required skills when they become students of Regent University's Bachelor of Science in Marketing program. Continue reading to get more details about this BS program.

Official Program Name:

Bachelor of Science in Marketing

School Offering Program:

Regent University

Degree Level:


Program Prerequisites:

Previous coursework in business or management might prove beneficial to prospective students of the Bachelor of Science in Marketing program. Strong creative, communication, and analytical skills could be helpful. All applicants to Regent University should have a high school diploma or equivalent; some programs may have additional requirements.

Program Description:

How is a marketing communication campaign developed? What is needed to help build a corporate public image? What influences consumer behavior? These are among the topics that could be explored in the Bachelor of Science in Marketing program at Regent University. Other topics that might be addressed in the major course of study include viral marketing channels, media analysis, retail pricing and merchandising, e-commerce strategy, and sales forecasting. A core marketing course provides study in product promotion, pricing, and competition. The curriculum of this program also covers basic principles and practices in accounting, finance, business law, and economics.

Learning Format:

Online and on-campus

Program Length:

120+ credits.

Financial Aid Available:

Eligible students could be able to receive financial aid in the forms of grants, loans, and scholarships. Contact Regent University's financial aid office for more information.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for a Bachelor of Science in Marketing:

A total of 27 credits in business core and 24 credits in marketing core courses are part of the requirements to successfully complete this program; in addition, students must take 49 credits in general education coursework and 20 credits in electives. Degree program and course requirements are subject to change. Contact Regent University to confirm the most accurate information before enrolling in a program.

General Education Courses (49 credits)

  • The Making of the Christian Mind
  • The Making of a Christian Leader
  • Introduction to Bible
  • Christian Doctrine
  • Introduction to Christian History & Thought
  • Public Speaking
  • Regent Foundations of Success
  • English Composition
  • Research and Academic Writing
  • The True, the Good & the Beautiful
  • Literature of the Western World
  • Art and Culture
  • Statistics
  • Choose one of the following natural sciences courses:
    • Introduction to Biology with Laboratory
    • General Biology I
    • Origins of the Cosmos
  • Choose one of the following U.S. History courses:
    • U.S. History I (to 1877)
    • U.S. History II (from 1877)
  • Microeconomics
  • Choose one of the following Global Studies course:
    • World Geography
    • Western Civilization I
    • Western Civilization II
    • World History I
    • World History II
    • Introduction to Spanish I
    • Introduction to Spanish II
    • Intermediate Spanish I
    • Intermediate Spanish II

Business/Leadership Core Courses: Information Systems Technology (27 credits)

  • Accounting Principles
  • Marketing Principles
  • Financial Management
  • Business Law
  • International Business
  • Strategic Management
  • Communicating in the 21st Century
  • Macroeconomics
  • Ethics

Major Core Courses: Marketing (24 credits)

  • Advertising and Promotion
  • Public Relations
  • Retail Management
  • Marketing Research
  • Sales Management
  • e-Commerce
  • Consumer Behavior
  • Social Media Marketing

Electives (20 credits)

  • Students select 20 credits of general electives

Post-Graduation Opportunities

Furthering Your Education:

Earning the BS in Marketing from Regent University might be sufficient for graduates to pursue entry-level or mid-management positions in various corporate settings; however, a master's degree might be required for advancement to senior management or executive jobs in the field. A master's degree program might further explore marketing theories, concepts, and practices and provide the knowledge needed for these advanced positions. Master's degrees that graduates might be most interested in include:

  • Master of Science in Marketing
  • Master of Science in Integrated Marketing Communication
  • Master of Business Administration

Career Paths:

Once they have successfully learned about marketing and promotions campaign strategies, brand management practices, and sales management principles, graduates of the Bachelor of Science in Marketing might be able to seek work in corporate or retail sales, marketing, promotions, advertising, or market research. They might be responsible for creating marketing campaigns, developing promotional materials, managing retail establishments, directing sales personnel, or generating social media content.

Career titles that graduates might apply for include:

  • Marketing specialist
  • Retail manager
  • Public relations specialist
  • Sales representative
  • Market research analyst

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