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MA in Business and Design Management

In the Master of Arts in Business and Design Management program at Regent University, students have the opportunity to gain an understanding of business processes in areas of product development, marketing, leadership, and technology. Learn more about this online MA program here.

Official Program Name:

Master of Arts in Business and Design Management

School Offering Program:

Regent University

Degree Level:


Program Prerequisites:

Before enrolling in this Master of Arts in Business and Design Management program, students might have taken undergraduate business courses, particularly those in marketing, market research, management, and business technology. All applicants to Regent University's master's degree programs should already possess a bachelor's degree; some programs may have additional requirements.

Program Description:

From emerging technologies in product development to prototyping specifications, the Master of Arts in Business and Design Management program at Regent University is designed to address various aspects of product or service design, testing, implementation, and marketing. In core courses, students might learn more about methods for meeting customer needs, defining markets, design planning practices, technological changes and innovation for competitive and global adaptation, and entrepreneurial practices in fundraising, forecasting, and staffing. Other courses focus on the marketing aspect and might address product distribution, consumer behavior, marketing theories, and marketing strategies for social media and the internet. The required final project entails developing a new product or service wherein students write up a proposal, plan a prototype, determine financials, and present the idea to a panel of professionals.

Learning Format:


Program Length:

33 credits.

Financial Aid Available:

Eligible students could be able to receive financial aid in the forms of grants, loans, and scholarships. Contact Regent University's financial aid office for more information.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for a Master of Arts in Business and Design Management:

To earn a Master of Arts in Business and Design Management degree, students must complete 30 credits in the core curriculum and a 3-credit culminating project. Degree program and course requirements are subject to change. Contact Regent University to confirm the most accurate information before enrolling in a program.

Core Courses (30 credits)

  • Social Media & Internet Marketing
  • Corporate Learning & Change
  • Prototyping Methods
  • New Product Development
  • Design Strategy
  • Entrepreneurial Economics
  • Foundations of Leadership: History, Theory, Application, & Development
  • Corporate & Personal Ethics
  • Innovation & Technological Success
  • Consumer Behavior--Psychology of Marketing

Culminating Experience Project (3 credits)

  • Business Design Final Project

Post-Graduation Opportunities

Furthering Your Education

For many graduates, the MA in Business and Design Management could be a terminal degree if they are seeking employment in the business management. However, some might choose to continue their studies if they are seeking careers in postsecondary academics or research. Doctoral degrees that these graduates might benefit from include:

  • PhD in Organizational Leadership
  • Doctor of Strategic Leadership
  • PhD in Business Administration

Career Paths:

After being awarded the Master of Arts degree in Business and Design Management, Regent graduates might have developed the knowledge of business practices in such areas as product design, change management, marketing strategies, innovative processes, and leadership behaviors to seek upper management or executive positions. They might work in areas of production, IT, marketing, promotions, or business planning.

Careers that graduates might commonly pursue include:

  • Strategy manager
  • Solutions architect
  • Product marketing manager
  • Business development manager
  • Software development manager

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