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MA in Communication - Media and Arts Management and Promotion

Students with an interest in promoting the arts may want to take a look at Regent University's Master of Arts in Communication with a Concentration in Media & Arts Management & Promotion. Find out more about Regent's communications program here.

Official Program Name:

Master of Arts in Communication with a concentration in Media and Arts Management and Promotion

School Offering Program:

Regent University

Degree Level:


Program Prerequisites:

To be a good fit for this program, prospective students should have a love for media and a desire to promote it. Applicants to all master's degree programs at Regent University should have a high school diploma or the equivalent; some programs may have additional requirements.

Program Description:

Students enrolled in the Master of Arts in Communication - Media & Arts Management & Promotion program have the opportunity to learn a wide range of techniques for promoting media and the arts, including theatre and film. Courses cover topics like social media and viral marketing, advanced methodologies in media research, and data analysis. Coursework also touches on related subjects like media law, leadership theories, and production management. The program includes a major media project in which students might synthesize everything they've learned.

Learning Format:


Program Length:

33 credits.

Financial Aid:

Eligible students could be able to receive financial aid in the forms of grants, loans, and scholarships. Contact Regent University's financial aid office for more information.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for the Master of Arts in Communication - Media & Arts Management & Promotion:

To complete this master's degree program, students must finish at least 33 credit hours. The curriculum delves into film, popular culture, media research, and techniques for promotion. Degree program and course requirement are subject to change. Contact Regent University to confirm the most accurate information before enrolling in a program.

University Foundations Requirements (0-2 credits)

  • Students choose one of the following:
    • Information Research & Resources
    • Regent Foundations for Graduate Success

Required Core Courses (15 credits)

  • Story, Popular Culture, & Worldview
  • Leadership Theory & Communication
  • Theatre Promotion & Management
  • The Business of Film
  • The Production Company
  • Culminating Project Preparation

Electives Courses (18 credits)

  • Students choose one of the following:
    • Media Research & Analysis
    • Organizational Research, Analysis, & Problem-Solving
  • Students choose three credit hours from the following:
    • The Development Process
    • Production Management
    • Role of the Producer
    • Investment, Financing, & Funding Relationships
  • Students choose one of the following courses:
    • Issues in Media Law & Ethics
    • Contract Law
    • Nonprofit Organizations
    • Employment Law
    • Negotiations
  • Students choose one of the following courses:
    • Social Media & Internet Marketing
    • Crisis Communication & Org. Image
    • Advertising & Promotion
    • Viral Marketing

Capstone Course (3 credits)

  • Students complete a capstone project

Post-Graduation Opportunities

Furthering Your Education:

Upon graduation, students might choose to continue their studies at the doctoral level. Those who choose this route might increase their employment opportunities and responsibilities. These are a few of the degrees available at the next level:

  • Ph.D. in Communication
  • Ph.D. in Communication, Culture, & Media
  • Ph.D. in Communication, Rhetoric, and Digital Media

Career Paths:

Regent's Master of Arts in Communication with a concentration in Media & Arts Management & Promotion program includes instruction in media promotion, marketing, and data analysis. These skills might translate well into fields like:

  • Theater and arts management
  • Arts and entertainment promotions
  • Sales and marketing

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