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MBA in Marketing

Aspiring leaders who wish to help companies develop effective marketing and promotional campaigns and analyze markets and consumers might build their skills in Regent University's Master of Business Administration with a concentration in Marketing program. Read more about this MBA program curriculum and outcomes here.

Official Program Name:

Master of Business Administration with a concentration in Marketing

School Offering Program:

Regent University

Degree Level:

Master's

Program Prerequisites:

Strong creative and communication skills are important for those seeking to enter this MBA program. All applicants seeking an MBA from Regent University must have earned an undergraduate degree and provide a professional resume outlining complete employment history. Applicants to Regent University's master's degree programs should already possess a bachelor's degree; some programs may have additional requirements.

Program Description:

Media management, public relations, consumer behavior, and market research are among the topics likely to be addressed in the Master of Business Administration with a concentration in Marketing program offered by Regent University. Other concepts that might be discussed in concentration courses include advertising principles, the role of advertising and promotions in marketing, marketing techniques in social media, digital marketing platforms, and marketing methods used to influence consumer purchasing. A marketing course in the core curriculum might cover market analysis techniques, pricing strategies, and product distribution. Other MBA core classes might provide study in executive leadership, organizational management, business plan development, corporate ethics, and managerial practices in areas of finance and accounting.

Learning Format:

Online and on-campus

Program Length:

42 credits.

Financial Aid Available:

Eligible students could be able to receive financial aid in the forms of grants, loans, and scholarships. Contact Regent University's financial aid office for more information.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for a Master of Business Administration with a Concentration in Marketing:

The 42 credits needed to earn this MBA in Marketing degree reflects 30 credits in core coursework and 12 credits in the marketing concentration. Degree program and course requirements are subject to change. Contact Regent University to confirm the most accurate information before enrolling in a program.

Core Courses (30 credits)

  • Orientation
  • Program Assessment
  • Corporate & Personal Ethics
  • Managerial Economics
  • Innovation & Technological Success
  • Marketing
  • Managing People
  • Managing Organizations
  • Accounting
  • Finance
  • Operations & Supply Chain Management
  • Business Planning & Launch

Concentration Courses: Marketing (12 credits)

  • Advertising and Promotion
  • Consumer Behavior - The Psychology of Marketing
  • Viral Marketing
  • The Digital Marketing Landscape

Post-Graduation Opportunities

Career Paths:

Those who successfully complete the MBA - Marketing program might have developed an understanding of marketing programs in various mediums and the managerial skills needed to oversee marketing and promotional campaign strategies. The skills and knowledge they might come away with as graduates of this program might prepare them to assume leadership roles in areas of product development, sales, media planning, and brand management.

Careers that graduates might consider include:

  • Brand manager
  • Sales manager
  • Market research director
  • Public relations specialist
  • Digital marketing executive

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