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BA in Business Administration - Marketing

Aspiring marketing professionals could begin their journey with a program such as the online Bachelor of Arts in Business Administration with a Marketing specialization program from Saint Leo University. Read on for information about courses and possible career paths.

Official Program Name:

Bachelor of Arts in Business Administration with a Marketing specialization

School Offering Program:

Saint Leo University

Degree Level:

Bachelor's

Program Prerequisites:

Students who enroll in the online Bachelor of Arts in Business Administration with a Marketing specialization program from Saint Leo University should have good leadership skills as well as strong writing and speaking abilities. Applicants should also have a high school diploma; some programs may have additional admissions requirements.

Program Description:

Saint Leo University's Bachelor of Arts in Business Administration program includes a marketing specialization. Those who enroll in the program might have opportunities to execute communication plans and discover marketing techniques that are applicable to online environments. The curriculum is designed to emphasize market research, selling practices, entrepreneurship, advertising management and international business. Students could be able to strengthen their business skills through courses such as management principles, macroeconomics, business law, accounting, and microeconomics.

Learning Format:

Online

Program Length:

120 credits.

Financial Aid Available:

Eligible students could be able to receive financial aid in the forms of grants, loans, and scholarships. Contact Saint Leo University's financial aid office for more information.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for a Bachelor of Arts in Business Administration with a Marketing Degree Specialization

Students who are pursuing Saint Leo University's Bachelor of Arts in Business Administration with a Marketing specialization program will need 120 credits for completion. Common Body of Knowledge requirements account for 36 credits, general education courses account for 42 credits, and marketing concentration courses account for 24 credits. Students must select 18 general elective courses to satisfy the 120-credit-hour degree requirement. Degree program and course requirements are subject to change. Contact Saint Leo University to confirm the most accurate information before enrolling in a program.

Common Body of Knowledge Requirements (36 credits)

  • Principles of Accounting I
  • Principles of Accounting II
  • Principles of Macroeconomics 201
  • Principles of Microeconomics 202
  • Business Law I
  • Applied Decision Methods for Business
  • Business Information Systems and Analytics
  • Integrated Perspectives on Business
  • Introduction to Statistics (support class)
  • Principles of Management
  • Finance for Managers
  • Principles of Marketing

General Education Requirements (42 credits)

  • Academic Writing I
  • Academic Writing II
  • College Mathematics
    • Complete MAT-131 or higher
  • Basic Computer Skills
  • Students select two of the following courses:
    • Economics for Life
    • Immigration: The Changing Face of America
    • Revolution Now! Democracy in Troubled Times
    • Psychological Well Being: How to be Sane in an Insane World
    • The McDonaldization of Society
  • Students select one of the following courses:
    • Curves Ahead: Women Artists and the Female Form
    • Native American History & Life: More Than Tipis & Tomahawks
    • Feeding the Planet: Challenges and Opportunities for the 21st Century
    • Building a Multiracial Society
    • Once Upon a Time: Readings in Folklore and Culture
  • Students select two of the following courses:
    • Evaluating the Predictions of Global Warming
    • Is Evolution True? Your Inner Fish
    • Human Ecology
    • Energy and Its Impact on Global Society
    • Science in Science Fiction
  • Students select two of the following courses:
    • Living the Theatre: Dramatic Skills for all Disciplines
    • Giants of the Arts
    • Spirituals to Rock and Roll: The Story of How American Popular Music Conquered the World
    • Love and Desire in Literature
    • Monsters and the Monstrous in Literature
    • On the Proverbial Road: Journeys of Transformation in Narrative
    • Writing Wild: Exploring the Four Genres
    • Making Sense of the Sound: The Art of Listening Well to Great Music
  • Students complete one course from the following choices:
    • Encountering the Real: Faith and Philosophical Enquiry
    • Thinking and Doing Ethics
  • Students complete two courses from the following choices:
    • The Emergence of Christianity: Examination of Foundational Christian Texts
    • Christian Spiritual Vision
    • Many are Called, but Who is Chosen? Christian Understandings of Salvation
    • World Religions: East and West

Marketing Concentration Requirements (24 credits)

  • Personal Selling
  • Integrated Marketing Communication
  • Data and Web Analytics
  • Social Media Marketing
  • Data Driven Strategic Marketing
  • Choose three additional MKT 300/400 courses

General Elective Requirements (18 credits)

  • General electives to bring total degree credits to 120

Post-Graduation Opportunities

Furthering Your Education:

Graduates of Saint Leo University's online Bachelor of Arts in Business Administration with a Marketing specialization program might be able to build upon their existing skills and work toward leadership positions by earning advanced degrees in marketing or a related discipline. They could be able to learn more about global management strategies as well as human resources and brand management concepts. Below are samples of programs to which Bachelor of Arts in Business Administration with a specialization in Marketing graduates might apply:

  • Master of Business Administration with a concentration in Marketing
  • Master of Science in Marketing
  • Master of Science in Advertising

Career Paths:

Graduating with a degree such as the Bachelor of Arts in Business Administration with a Marketing specialization from Saint Leo University might enable students to pursue careers in brand management, consumer relations, marketing management, international business, or retail. Graduates could be able to take the following career paths:

  • Marketing manager
  • Market research analyst
  • Sales manager
  • Public relations specialist
  • Content marketer

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