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MBA - Marketing

Students seeking to enhance their understanding of marketing principles and strategies in order to pursue leadership roles in this area of business could benefit from the studies offered in Saint Leo University's Master of Business Administration with a Marketing Specialization program. Read on for curriculum and other details about this MBA program.

Official Program Name:

Master of Business Administration with a Marketing Specialization

School Offering Program:

Saint Leo University

Degree Level:

Master's

Program Prerequisites:

It could be beneficial for prospective students of this MBA program to have taken undergraduate coursework in business, management, and marketing. Applicants to Saint Leo University's master's degree programs should have already earned a bachelor's degree; some programs may have additional requirements.

Program Description:

Once enrolled in Saint Leo University's Master of Business Administration program with a Marketing Specialization, students have the chance to study managerial responsibilities in various areas of business while focusing on marketing concepts and strategies. Marketing courses are designed to address such topics as the planning and implementation of marketing campaigns for goods and services, international marketing methods, sales force management, advertising and promotion communications, and innovations in concept design, market selection, test marketing, and new product introduction. Other core courses might provide study in managerial practices in areas of accounting, human resources, business economics, and overall business management. An elective internship offers students the opportunity to apply the concepts and methods they have studied in an actual business setting.

Learning Format:

Online

Program Length:

36 credits.

Financial Aid Available:

Eligible students could be able to receive financial aid in the forms of grants, loans, and scholarships. Contact Saint Leo University's financial aid office for more information.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for a Master of Business Administration - Marketing Specialization:

A total of 12 core courses and an orientation course must be completed to earn this MBA degree. Degree program and course requirements are subject to change. Contact Saint Leo University to confirm the most accurate information before enrolling in a program.

Core Courses (36 credits)

  • Student Orientation
  • Professional Development
  • Human Resource Management
  • Managerial Economics
  • Financial and Managerial Accounting
  • Marketing
  • Global Business Management
  • Strategic Management
  • Global Marketing
  • Sales Management
  • Advertising and Promotion
  • Marketing Innovations and New Product Development
  • Choose one of the following courses:
    • Brand Management
    • E-Marketing
    • Marketing Research

Optional Elective (3 credits)

  • Internship

Post-Graduation Opportunities

Career Paths:

Once they completed this MBA - Marketing program, graduates could possess advanced knowledge of processes and managerial practices in advertising, public relations, promotions, and marketing research that might help them apply for upper management or executive positions in the field. They might seek work in corporate marketing, communications, or public relations departments as well as marketing, public relations, or advertising firms.

Positions graduates may be able to pursue include:

  • Corporate sales director
  • Market research director
  • Marketing manager
  • Public relations specialist
  • Digital marketing manager

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