Saint Leo University

MBA - Social Media Marketing

Saint Leo University's Master of Business Administration program with a Social Media Marketing Specialization is designed to provide advanced studies in research and planning strategies for marketing on social media platforms. Get more detailed information about this MBA program here.

Official Program Name:

Master of Business Administration with a Social Media Marketing Specialization

School Offering Program:

Saint Leo University

Degree Level:


Program Prerequisites:

A fundamental knowledge of social media applications and prior coursework in business and marketing are important qualities for aspiring students of this MBA program. Applicants to Saint Leo University's master's degree programs should have already earned a bachelor's degree; some programs may have additional requirements.

Program Description:

Which types of web analytics tools are utilized in social media marketing? How is effective marketing research conducted? What gamification concepts are applicable to social media marketing? These are just some of the topics students might explore when they enroll in the Master of Business Administration with a Social Media Marketing Specialization program at Saint Leo University. Students are given the opportunity to learn more about brand image, social media communications, marketing data collection, and marketing techniques used for social media. Other core MBA classes focus on managerial principles and practices in areas of human resources, accounting, marketing, and finance as well as concepts in business and strategic management.

Learning Format:


Program Length:

36 credits.

Financial Aid Available:

Eligible students could be able to receive financial aid in the forms of grants, loans, and scholarships. Contact Saint Leo University's financial aid office for more information.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for a Master of Business Administration - Social Media Marketing Specialization:

In order to earn this degree, students must complete a total of 36 credits through 12 core courses and a noncredit orientation. Degree program and course requirements are subject to change. Contact Saint Leo University to confirm the most accurate information before enrolling in a program.

Core Courses (36 credits)

  • Student Orientation
  • Professional Development
  • Human Resource Management
  • Managerial Economics
  • Financial and Managerial Accounting
  • Marketing
  • Global Business Management
  • Strategic Management
  • Marketing Research
  • Gamification Applications in Marketing
  • Digital Storytelling and Crisis Management
  • Web Analytics
  • Social Media Marketing

Post-Graduation Opportunities

Career Paths:

Graduates of the MBA in Social Media Marketing program at Saint Leo University could have developed the research and analytical skills needed to formulate effective social media marketing plans for a variety of different industries. They might be prepared to manage areas of target market analysis, social media marketing plan efficiency, and online marketing strategies.

Positions graduates could pursue include:

  • Engagement coordinator
  • Brand manager
  • Social media strategist
  • Social media manager

Get your customized answers

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