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Master of Business Administration in Marketing

Individuals seeking to grow their business knowledge and leadership skills while also gaining an understanding of market research, consumer behavior, and advertising might seek admission to Seton Hall University's online Master of Business Administration with a concentration in Marketing program. Read on for course information.

Official Program Name:

Master of Business Administration with a concentration in Marketing

School Offering Program:

Seton Hall University

Degree Level:

Master's

Program Prerequisites:

While strong communication skills are essential for applicants of Seton Hall University's online Master of Business Administration in Marketing program, students must also be creative and have excellent analytical and collaborative abilities. Computer literacy is also essential as is a bachelor's degree with at least a 3.0 GPA. All applicants to Seton Hall University's graduate programs should have a bachelor's degree; some programs may have additional admissions requirements.

Program Description:

Seton Hall University's online Master of Business Administration program with a concentration in Marketing aims to impart foundational business knowledge and marketing techniques. It is designed to allow business professionals to gain management expertise as well as an in-depth understanding of marketing research and corporate branding strategies. For instance, students might explore research design and data collection methods in addition to learning about the building of brand identities. They could also be able to ponder the use of interactive marketing for targeting consumers.

Learning Format:

Online

Program Length:

40 credits.

Financial Aid Available:

Eligible students could be able to receive financial aid in the forms of grants, loans, and scholarships. Contact Seton Hall University's financial aid office for more information.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for a Master of Business Administration with a Concentration in Marketing

Students who enroll in Seton Hall University's online MBA in Marketing program must earn 40 credits. The program consists of 25 core credits and 15 elective credits. Degree program and course requirements are subject to change. Contact Seton Hall University to confirm the most accurate information before enrolling in a program.

Core Courses (25 credit hours)

  • The Launch Experience
  • Corporate Social Responsibility
  • International Perspective
  • Accounting for Decision Makers
  • Legal Environment
  • The Role of Quantitative Analysis in Business Decision Making
  • Management Theory and Practice
  • Market Decision Making
  • Information Technology Management
  • Economics for Managers
  • Financial Decision Making
  • Business Consulting (Capstone)

Marketing Concentration Courses (15 credit hours)

  • Marketing Research (3 credits)
  • The Science of Persuasion (3 credits)
  • Corporate Branding Strategy (3 credits)
  • Interactive Marketing (3 credits)
  • One additional accounting or finance concentration elective

Post-Graduation Opportunities

Furthering Your Education:

Once they have completed Seton Hall University's online Master of Business Administration in Marketing program, students may want to further their education for the purpose of preparing for roles in collegiate teaching or research. Relevant doctoral programs may allow students to hone their research skills or provide them with teaching/learning opportunities. Program graduates might consider doctoral programs such as:

  • Doctor of Philosophy in Business Administration
  • Doctor of Business Administration with a concentration in Marketing
  • Doctor of Philosophy in Business Administration with a concentration in Marketing

Career Paths:

Graduates of Seton Hall University's online Master of Business Administration in Marketing program could have enhanced their comprehension of organizational development, management, and marketing principles. Students could seek jobs in areas such as information technology, banking, media, hospitality, and health care. The list below contains a few possible career titles for the qualified candidate:

  • Brand manager
  • Marketing analyst
  • Director of marketing
  • Business manager
  • Digital marketing manager