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AS in Marketing

Southern New Hampshire University's online Associate of Science in Marketing program is designed to give students an overview of fundamental business practices while focusing on marketing functions and communications. Learn more about this online AS degree program here.

Official Program Name:

Associate of Science in Marketing

School Offering Program:

Southern New Hampshire University

Degree Level:

Associate's

Program Prerequisites:

While there are no specific prerequisites required to enter this AS in Marketing program, aspiring students might have taken some high school business courses and possess strong creative and organizational skills. All applicants to Southern New Hampshire University should have a high school diploma or equivalent; some programs may have additional requirements.

Program Description:

From advertising principles to social media practices, Southern New Hampshire University's Associate of Science in Marketing program provides students with the opportunity to learn about various fundamental aspects of marketing. Major courses address such topics as selecting and researching target markets, setting product prices, strategies of corporate communications, and the role of social media in marketing, advertising, and public relations. Other courses cover accounting practices and regulations, business law, global business systems, and human resource management. The latter addresses leadership practices, management techniques, motivation, group dynamics, stress management, and organizational development.

Learning Format:

Online

Program Length:

60 credits.

Financial Aid Available:

Eligible students could be able to receive financial aid in the forms of grants, loans, and scholarships. Contact Southern New Hampshire University's financial aid office for more information.'

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for an Associate of Science in Marketing:

The 60 credits needed to graduate from this AS in Marketing includes 30 credits in the major area of study, 24 credits in general education coursework, and six free elective credits. Degree program and course requirements are subject to change. Contact Southern New Hampshire University to confirm the most accurate information before enrolling in a program.

Marketing Major Courses (30 credits)

  • Financial Accounting
  • Managerial Accounting
  • Business Law I
  • Introduction to International Business
  • Introduction to Information Technology
  • Business Systems Analysis and Design
  • Introduction to Marketing
  • Principles of Integrated Marketing Communications
  • Social Media & Marketing Communications
  • Human Relations in Administration

Free Electives (6 credits)

  • Students choose two elective courses

General Education Courses (24 credits)

  • English Composition I
  • English Composition II
  • Applied Statistics
  • Success Strategies for Online Learning
  • Microeconomics
  • Macroeconomics
  • Perspectives in the Humanities
  • Perspectives in History

Post-Graduation Opportunities

Furthering Your Education:

After earning an Associate of Science in Marketing from Southern New Hampshire University, graduates might choose to continue their studies in a 4-year degree program. Some companies might prefer job candidates with a bachelor's degree; this degree might also be necessary for career advancement purposes. Graduates could focus on marketing studies or pursue bachelor's degrees in business, business administration, or management.

Bachelor's degrees graduates might be prepared to pursue include, but are not limited to:

  • Bachelor of Science in Marketing
  • Bachelor of Science in Integrated Marketing Communications
  • Bachelor of Science in Business Administration (BSBA) in Marketing

Career Paths:

Upon completion of the Associate of Science in Marketing program, graduates might qualify for entry-level positions in the field. They might seek employment in corporate marketing departments, marketing firms, advertising firms, or PR firms. They might assist in developing marketing campaigns, creating promotional materials, arranging promotional events, or contributing to content creation.

Career titles that might be a good fit for graduates include:

  • Marketing assistant
  • Communication specialist
  • Entry-level marketing associate
  • Digital marketing representative

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