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BS in Marketing - Digital Marketing

In Southern New Hampshire University's Bachelor of Science in Marketing with a concentration in Digital Marketing program, students have the opportunity to develop an understanding of marketing planning and development practices for digital platforms and applications. Get more information about this online degree program here.

Official Program Name:

Bachelor of Science in Marketing with a concentration in Digital Marketing

School Offering Program:

Southern New Hampshire University

Degree Level:


Program Prerequisites:

Prior coursework in business or marketing would be helpful to students seeking to enroll in this bachelor's degree program. Creative, analytical, and critical-thinking skills and an understanding of basic digital technologies are also important qualities for prospective students. All applicants to Southern New Hampshire University should have a high school diploma or equivalent; some programs may have additional requirements.

Program Description:

From digital analytics to search engine optimization (SEO), the Bachelor of Science in Marketing with a concentration in Digital Marketing program at Southern New Hampshire University is designed to address all aspects of digital marketing planning, strategies, and technologies. Students might learn about mobile marketing channels, SEO and search engine marketing (SEM) strategies, types of online advertising, and digital analytic tools. In the core curriculum, students also discuss strategies in corporate communications, branding, and public relations; sales promotions and promotional objectives; basic marketing research methods; and consumer behavior relating to buying and using products. The capstone course requires students to draw on all concepts and methods studied throughout the program to solve specific problems within a company.

Learning Format:


Program Length:

120 credits.

Financial Aid Available:

Financial aid is available to those who qualify. Aid opportunities include federal grants; military aid; and federal, state, and private lending programs. Contact Southern New Hampshire University's financial aid office for more information.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for the Bachelor of Science in Marketing with a concentration in Digital Marketing

A total of 18 credits in marketing major coursework and 12 credits in the digital marketing concentration must be completed in this program. Other requirements include 42 credits in the general education curriculum, 30 credits in business core courses, and 18 credits in free electives. Degree program and course requirements are subject to change. Contact Southern New Hampshire University to confirm the most accurate information before enrolling in a program.

General Education Courses (42 credits)

  • 42 credits from general education courses, including:
    • Microeconomics
    • Macroeconomics
    • Applied Statistics

Business Core Courses (30 credits)

  • Financial Accounting
  • Managerial Accounting
  • Business Law I
  • Principles of Finance
  • Introduction to International Business
  • Business Systems Analysis and Design
  • Introduction to Marketing
  • Human Relations in Administration
  • Strategic Management and Policy (Capstone)
  • Operations Management

Marketing Major Courses (18 credits)

  • Principles of Integrated Marketing Communications
  • Social Media & Marketing Communications
  • Marketing Research
  • Consumer Behavior
  • Strategic Brand Management
  • Strategic Marketing Planning (Capstone)

Digital Marketing Concentration Courses (12 credits)

  • Mobile Marketing
  • SEO vs. SEM
  • Digital Advertising
  • Digital Analytics

Free Electives (18 credits)

  • Students choose six elective courses

Post-Graduation Opportunities

Furthering Your Education:

For graduates of the Bachelor of Science in Marketing - Digital Marketing program who wish to further expand their knowledge and skills, several types of master's degree programs are available. A graduate degree in this field could help those who are seeking to advance to upper management positions and delve deeper into current and emerging technologies, leadership theory, and marketing management practices.

Master's degrees graduates might pursue include, but are not limited to:

  • Master of Science in Marketing
  • Master of Business Administration - Marketing
  • Master of Arts in Communication - New Media and Marketing

Career Paths:

Graduates of Southern New Hampshire University's BS in Marketing with a concentration in Digital Marketing program might be ready to explore entry-level or mid-management positions in corporate marketing departments, advertising agencies, marketing firms or PR firms. They might assist with or oversee areas of digital marketing campaign development, mobile marketing management, advertising content creation, or digital promotional materials design.

These graduates might apply for such positions as:

  • Market research analyst
  • Social media strategist
  • Digital marketing manager
  • Brand marketing manager
  • Search engine marketing specialist

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