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MS in Marketing - Marketing Research and Analytics

The Master of Science in Marketing with a concentration in Marketing Research & Analytics program at Southern New Hampshire University gives students the opportunity to develop skills needed to analyze marketing data, develop effective marketing campaigns, and study consumer behavior patterns. Read more about this online MS degree program here.

Official Program Name:

Master of Science in Marketing with a concentration in Marketing Research & Analytics

School Offering Program:

Southern New Hampshire University

Degree Level:

Master's

Program Prerequisites:

Previous undergraduate coursework in business or marketing would be beneficial for students considering the Master of Science in Marketing with a concentration in Marketing Research & Analytics program. Strong analytical, decision making, and communication skills are helpful to students of this program. All applicants to Southern New Hampshire University graduate programs should have a bachelor's degree; some programs may have additional requirements.

Program Description:

From analysis techniques to statistical tools, the Master of Science in Marketing with a concentration in Marketing Research & Analytics program at Southern New Hampshire University is designed to address all aspects of marketing strategies, analysis methods, and research processes. In concentration courses, students might expect to learn about the use of analytical tools in the decision making process, research design, mathematical analysis methods, SEO and SEM strategies used to reach consumers, and the benefits of research. A capstone course requires that students draw on information studied in the concentration courses as they analyze marketing strategies. Marketing major courses provide study in product design, pricing and promotional strategies, influences of consumer behavior, online marketing tools and practices, and integrated marketing strategies; an integrative capstone in the major curriculum allows students to demonstrate their knowledge of concepts covered throughout the program.

Learning Format:

Online

Program Length:

36 credits.

Financial Aid Available:

Eligible students could be able to receive financial aid in the forms of grants, loans, and scholarships. Contact Southern New Hampshire University's financial aid office for more information.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for a Master of Science in Marketing with a concentration in Marketing Research & Analytics:

The 36 credits needed to earn this Master of Science in Marketing degree reflects 24 credits in major coursework and 12 credits in the concentration area. Degree program and course requirements are subject to change. Contact Southern New Hampshire University to confirm the most accurate information before enrolling in a program.

Marketing Major Courses (24 credits)

  • International Market Strategy
  • Marketing Strategies
  • Integrated Marketing Communications
  • Marketing Analytics
  • Consumer Behavior and Marketing
  • Strategic Internet Marketing
  • Ethical and Legal Issues in Marketing
  • Marketing Capstone

Marketing Research & Analytics Concentration Courses (12 credits)

  • Quantitative Analysis for Decision Making
  • Market Research
  • Websites and Search Engine Marketing/Search Engine Optimization
  • Advanced Marketing Research and Analytics (Capstone)

Post-Graduation Opportunities

Career Paths:

Graduates of the MS in Marketing - Marketing Research & Analytics program might be prepared to apply their understanding of marketing research methodologies and data analysis practices in corporate marketing or sales departments, marketing or advertising agencies, or marketing consulting firms. They might be responsible for managing areas of consumer behavior analysis, marketing strategy and initiative development, competitor analysis, pricing practices, and marketing program performance evaluation.

Graduates who complete this degree program might seek such positions as:

  • Marketing data analyst
  • Survey researcher
  • Marketing manager
  • Marketing research analyst
  • Operations research analyst

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