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MS in Marketing - New Media and Communication

Southern New Hampshire University's Master of Science in Marketing with a concentration in New Media and Communication program is designed to help students develop an understanding of current and emerging media technologies. Read on for more detailed information about this online MS degree program.

Official Program Name:

Master of Science in Marketing with a concentration in New Media and Communication

School Offering Program:

Southern New Hampshire University

Degree Level:


Program Prerequisites:

Students seeking to enroll in this MS in Marketing program might have completed an undergraduate degree program or courses in communications, marketing, or digital marketing. They might display strong technical, oral and written communications, and organizational skills as would be needed in this field of study. All applicants to Southern New Hampshire University graduate programs should have a bachelor's degree; some programs may have additional requirements.

Program Description:

Once enrolled in the Master of Science in Marketing with a concentration in New Media and Communication program at Southern New Hampshire University, students have the chance to examine media technologies and their role in marketing campaign development and strategies. Concentration courses offer studies in communication theories and patterns, online identity creation and brand management, types and uses of social media tools, the impact of new media technologies, and new media campaign evaluations. Marketing major courses are likely to address global marketing strategies, target market selection, pricing and distribution practices, marketing data analysis, online marketing campaign development, and consumer behavior patterns. An integrative capstone course provides students with the opportunity to display their full understanding of all concepts discussed in this program.

Learning Format:


Program Length:

36 credits.

Financial Aid Available:

Eligible students could be able to receive financial aid in the forms of grants, loans, and scholarships. Contact Southern New Hampshire University's financial aid office for more information.

Application Fees:

No application fee for April & June terms.


Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for a Master of Science in Marketing with a concentration in New Media and Communication:

The MS in Marketing program requires the completion of 36 credits. This includes 24 credits in marketing major courses as well as 12 credits New Media and Communication concentration courses. Degree program and course requirements are subject to change. Contact Southern New Hampshire University to confirm the most accurate information before enrolling in a program.

Marketing Major Courses (24 credits)

  • International Market Strategy
  • Marketing Strategies
  • Integrated Marketing Communications
  • Marketing Analytics
  • Consumer Behavior and Marketing
  • Strategic Internet Marketing
  • Ethical and Legal Issues in Marketing
  • Marketing Capstone

New Media and Communication Concentration Courses (12 credits)

  • Communication, Media, & Society
  • Second Self: Identity & Personal Brands
  • Communication with Media Technology
  • New Media Campaign Design & Marketing

Post-Graduation Opportunities

Career Paths:

Advanced positions in corporate marketing departments or marketing firms, advertising agencies, PR firms, or marketing consulting companies might be explored by graduates of the MS in Marketing - New Media and Communication program. Job responsibilities in this field might include assessing new media technologies, studying technological trends in marketing and communications, developing marketing campaigns for new media platforms, and evaluating consumer engagement with online media technologies.

Below are examples of job titles that graduates might be qualified for:

  • Media manager
  • Content manager
  • Communications specialist
  • Public relations executive
  • Director of marketing

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